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One pays up to $110 per hour

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One pays up to $110 per hour

Year after year, side hustles keep growing in popularity. And young people, specifically, are leaning into the trend. Half of millennials — many of whom are in their 30s — say they’ve picked up a gig outside of their full-time job, according to a recent Bankrate survey of 2,505 U.S. adults.

If you yourself are in your 30s and are looking to earn some extra cash, there are many options available to you. “These are technology natives, right?” says Angelique Rewers, founder of consulting firm BoldHaus, of what people in their 30s might be uniquely suited for. “These are folks who grew up with a cell phone in their hands.” They’ve also often been in the workforce for about a decade (or more) so have built some expertise in their field or even multiple fields.

Whether or not tech is your thing, here are three side hustles for 30-somethings to consider.

AI content assistant

These days, branding is a huge component of running a business, and “the bar has been raised for how much content you need to publish on your website and on social media” to really get noticed, says Rewers.

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As such, businesses are looking for ways to create marketing brochures, blog posts, LinkedIn posts and more on a regular basis. That’s where the AI content assistant comes in. This person would take wording from meetings, conferences, webinars and so on and turn it into this material.

With so many people in their 30s likely familiar with tools like LinkedIn and online marketing they’ve consumed since the early aughts, they’re well-suited for the gig.

To begin with, they’d transcribe it using tools like Rev or Otter.ai. They’d then take whatever is relevant and input it into ChatGPT with a prompt like “turn this into a 700-word blog article that has five tips,” says Rewers. They’d then proofread to make sure it’s accurate and legible then post.

It takes about a week to learn how to use these tools, and “you can charge anywhere from $20 to $100 an hour,” says Rewers. She suggests offering your AI content assistant services on sites like Fiverr or Upwork.

Notary public

Many official documents like property deeds and wills require a notary public to be present when they’re signed. The notary ensures the parties signing are who they say they are, that they’re willing to sign the documents and that they’re aware of their contents.

“A lot of notaries are retiring,” says Rewers. “They’re older individuals. But notaries are still really needed.” And they can make good money. Nearly 30% of part-time notaries earn more than $1,000 per month, according to the National Notary Association.

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By 30, many adults have encountered such official documents — or at least seen conversations about them on their company Slack.

To become a notary public you’ll need to submit an application, get training from an approved vendor, pass an exam and complete a background check. “It only takes about two to three weeks to become a notary and only cost a couple $100 to do it,” says Rewers.

You can then list your services on social media or sites like Nextdoor.

Consultant

If you have particular expertise from your full-time job or any work you’ve done outside of it, consider offering your services as a consultant. Consultants help companies or individuals with projects, providing expert analysis and recommendations and sometimes doing the tasks involved in completing the projects themselves.

Daniella Flores, founder of the side hustle blog I Like to Dabble and the Remote Work Bestie Podcast, is currently consulting for a client on a technical writing project. The job can get get in the weeds, “working with that engineering manager, working with a team and then working hand in hand cross functionally” to complete the project, she says.

Flores is making $50 per hour for the gig, but consulting jobs on LinkedIn are listed for as much as $110 per hour. She recommends doing a search for consulting jobs in your field on the site to see where you can offer your services. You can also list your services as a consultant on your profile.

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Just make sure your full-time employer is open to this kind of part-time gig. Reach out to your manager or human resources at your company to get acquainted with their side hustle policy.

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Check out:

4 side hustles for introverts: Some can bring in tens of thousands of dollars

3 in-demand side hustles to start in 2023―one pays up to $100 per hour

This 40-year-old makes $160,000/month in passive income—his No. 1 tip for building a 6-figure side hustle

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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