The Omicron Covid variant has prompted firms to get tough on vaccines and masks. — © AFP
The question is this – Who the hell does anyone think they are, picking on a mother and 6-year-old kid? This is a tale of abject gutlessness. “Anti-vax” is now a synonym for “failure”, both in fact and in basic decency. A Gold Coast mother spent an entire day managing trolls after posting a pic of her daughter getting vaccinated.
Jessica Stokes-Parish is a medical educator and assistant professor at Bond University. She’s also a registered nurse. So it makes sense she’d post in support of community health measures. Her daughter’s vaccination was routine.
Nothing to see here, you’d think, but then trolls usually see things that don’t exist. The trolls, as usual, stuck religiously to the script of the far right, cut and paste stuff about what a terrible mother Ms. Stokes-Parish was, and so on.
Total failure of anti-vax in Australia.
This level of mindless abuse is bordering on psychotic, as well as pretty obvious harassment according to any reasonable definition. There’s another side to this tale of idiocy, though.
Australia is now one of the most highly vaccinated countries in the world. Obviously, nobody gave or gives a damn what the anti-vaxxers have to say. That war is long since over. The anti-vaxxers have been massively outvoted by the vaccinations.
The Gold Coast is Australia’s equivalent of Miami. The local un-vaccination rate is higher than elsewhere. The result has been predictable. The infection rate on the Gold Coast is a lot higher. Despite ongoing efforts to get people vaccinated, there’s a residue of people who aren’t.
The logic of anti-vax, a contradiction in terms.
Let’s clarify the position here:
If you’re an Australian, you’ve been vaccinated against anything and everything since birth.
- People who’ve been vaccinated their whole lives are now complaining about other people getting vaccinated.
- The idea of “choice” about getting vaccinated is absurd. Your “choice” is depriving other people of choice. If you want to get COVID, fine. That doesn’t give you the right to choose for other people.
- This is the logic which doomed anti-vax in Australia. it makes no sense at all. Add to this the quaint if obnoxious habit of quoting American lunatics as an argument. It was always going to be game over for anti-vax.
Publication of defamatory statements Australian law and Twitter’s code of conduct
Just recently the High Court of Australia made an interesting ruling on the subject of online hate. This ruling may have ramifications for Twitter and better still, the peddlers of online poison worldwide.
It’s not much of a step from finding publishers liable to “guilt by association” for Twitter and other social media. The same principles apply – This enabling of trolls is basically illegal and actionable. (This has NOT been tested by a court, but it’s a pretty obvious argument.)
There’s another little issue – Twitter’s code of conduct is pretty unambiguous. The original social media platform can do whatever it wants about any sort of trolling, whenever it wants.
That’s the expectation, too, which is pretty relevant. The days of social media keeping the trolls in paid jobs are long gone. People are expected to act like human beings online these days.
…So why hasn’t Twitter done something about this? There’s no indication that Twitter has taken any action against these well-known serial trolls. How is that good enough or anything like good enough, Twitter?
Try this logic:
Nobody’s asking for health advice from hypocritical nutcases and political skanks for some reason. Point made? If not, grovel in to your local idiocy factory and talk to whoever it is who tells you what your opinions are. See if they can explain why 90% plus of Australia is vaccinated and you aren’t.
While you’re at it, see if you can find out how popular picking on a 6-year-old child is in this country. You’ll be surprised. Nobody else will be.
LinkedIn Announces the Retirement of its LinkedIn Lite App
LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.
Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.
But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.
And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.
Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)
As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.
At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.
At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.
Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.
LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.
Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]
Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.
And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.
Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.
As Twitter notes:
“In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”
It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.
Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]
Do you like K-pop?
Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.
That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead.
It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.
As explained by Twitter:
“With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”
So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.
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