Connect with us

SOCIAL

Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins

Published

on

With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR ‘Try On’ tools to better replicate the in-store shopping experience.

After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics. 

Pinterest eye shadow try on

Optional Caption

Courtesy of Pinterest

As explained by Pinterest:

“With eyeshadow Try on, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in ‘Search’ and start browsing different shades of eyeshadow, try on in-stock shades, and purchase products.”

As you test out different shades, Pinterest will highlight relevant Pins to match your choices, helping you find the right product aligned with your look.

The new eyeshadow Try On pins can also be viewed in conjunction with the existing lipstick Try On tools, so you can test out variations of both make-up types within the same process (you can see this in the second image above).

Pinterest says that the new virtual eyeshadow experience is now live across more than 4,000 shoppable shades, while its lipstick Try On experience is active with more than 10,000 color options.

“Eyeshadow Try On is also integrated with skin tone ranges, so Pinners filter results by makeup that best matches their skin tone, and can visualize results on others with Related Looks recommendations.”

It’s a good addition, which aligns both with the noted rise in eCommerce, and with the emergence of AR tools to provide more engagement and interaction options. Indeed, Pinterest notes that 

Pinners try on an average of six lipstick shades and are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.”

AR, overall, is set to see significant growth in 2021, with the likely arrival of AR-enabled glasses and more advanced visual effects options facilitated by developments like Apple’s LiDAR technology in latest model iPhones. Snapchat’s also working to incorporate more product-related AR functionality into its camera, with scannable bar codes and logos to activate additional features.

Pinterest, which saw big growth in 2020 as a result of more people looking to shop for products online, has been developing its AR and visual recognition tools with a specific focus on product promotion – which leads into the next announcement: an expansion of its product tagging tools.  

“In October we announced updates to make product tagging more seamless with a new design and functionality for retailers to tag their own scene images with specific products, and now we’re starting to open the feature in beta to a growing number of advertisers. In the coming months we’ll launch product tagging to creators to tag in-stock products in their own Story Pins.”

Story Pins could soon get a lot more focus in the app, with a current test that sees the addition of a new Stories bar on the home screen of the app.

Pinterest Story Pins

Optional Caption

Retrieved from @KenSchillinger/Twitter on January 21, 2021

That could make product tagging within Story Pins even more valuable, while the expansion of product tags into more elements will also provide increased capacity for item promotion within your Pin efforts.

In some ways, Pinterest replaced the physical shopping mall for many users during the pandemic, providing a simple option for browsing a wide range of artisan products, in order to find exactly what you’re after. The dedicated focus on shopping discovery has made Pinterest increasingly relevant in this respect, and with increased usage (Pinterest is now up to 442 million MAU), that’s also seen the platform used for an even wider range of shopping and discovery behaviors. That now includes people searching for new cars, the latest tech items, and even financial planning advice.

Aligning with rising trends like AR and Stories can only further benefit the platform in this respect, while it also provides fresh considerations for marketers seeking additional avenues to connect.

Socialmediatoday.com

SOCIAL

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Published

on

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to?

The team from MDG Advertising share their social media tips in this infographic.

They break things down as follows:

  • Strategy
  • Auditing
  • Technology
  • Paid media
  • Content development
  • Customer response
  • Compliance and risk assessment
  • Measurement

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

Source link

Continue Reading

SOCIAL

Five Ways To Make Your Startup Stand Out From The Competition

Published

on

Five Ways To Make Your Startup Stand Out From The Competition

Making your business stand out from others in a crowded marketplace is key to its success. High-quality products and services, a smart pricing strategy, and effective marketing are just the basics. The most successful entrepreneurs have a few extra tricks that separate their business from the rest of the pack.

Tell a strong story

Businesses need to do two things to succeed; be relevant and distinctive. As Steven Hess, founding partner at WhiteCap, explains, doing one without the other will lead to failure. “Being relevant on its own leads to a focus on price and an inevitable sublimation into the sea of sameness, and customers will not look for you,” he says. “Being distinctive without solving a problem leads to gimmickry and longer-term weakness. You have to do both, and one way of uniting the two is with a strong story.”

This could focus on the founder’s story, what led them to set out on their business journey, how they identified the problem they are solving, and how they are solving it uniquely. Stories can also be drawn from customers; how are they using your products or services? What problem does it solve for them?

“You also need to look at how your competitors are presenting themselves and then present yourself in the opposite way,” says Hess. “This will feel uncomfortable, and most businesses fail at this point. Why do ads for cars, financial services, estate agents, etc., look the same? It’s because most of us don’t want to stand out. We’re afraid to fail and be seen to fail. But if we are not being seen, being distinctive and solving a real problem, we’ve already failed.”

Focus your messaging on customer needs

A company’s messaging has to be focused on its potential customer’s biggest wants and needs. It should clarify what people will get if they buy from you, what transformation they will see, and how they will feel afterward. “Most importantly, it should communicate what people will miss out on if they don’t buy from your startup,” says business growth consultant Charlie Day. “When you shift your messaging from simply trying to grow a business and make money to focusing on your customer’s biggest wants and needs, the sales and growth will come, and it will set you apart from others.”

Target an underrepresented audience

This can be a powerful way for startups to stand out. “By focusing on a group that larger companies often overlook, they can differentiate themselves and appeal to a unique and untapped market,” says Vladislav Podolyako, founder and CEO of Folderly. “And by providing solutions to the specific needs and challenges of this audience, startups can establish a strong reputation and build a loyal customer base.”

For example, a fitness startup targeting older adults can stand out by offering specialized classes, products, or resources. By providing solutions to the physical limitations of older adults, the startup can differentiate itself from other companies, address the unique fitness challenges faced by older adults, and build a loyal customer base.

However, as Podolyako points out, this strategy must be carefully thought out. He says: “The startup may be associated with an older audience only, so you should work with PR agencies to get the positioning right and potentially think about creating a sub-brand.”

Differentiate your social media strategy

A unique voice and communication style will make you stand out on social media. However, it’s not just what you say but what you do that makes the difference. “If everyone is offering ‘how to’ tips on LinkedIn, create some short form behind-the-scenes videos. If everyone is doing special offers on Facebook, publish some tip-based stories,” says Catherine Warrilow, managing director of Daysout.com. “Make yourself accessible for customer support on the social media channels used by your audience, for example, via What’s App or Messenger.”

Respond promptly to customer calls

Making it easy for customers to contact you and get a response is vital for customer engagement and retention. Yet, businesses are surprisingly poor at answering their phones, listing phone numbers on their websites, and responding to voicemails. It’s a massive turn-off for customers, as a survey by global communications company Moneypenny revealed, with unanswered phone calls topping the list of consumer gripes, cited by 43% of respondents, followed by annoying hold music (35%).

Joanna Swash, Group CEO of Moneypenny, says: “Customers use the phone when they have an urgent or sensitive issue to discuss, so companies cannot afford to provide a poor call experience; business will be taken elsewhere. By mastering the art of call handling, businesses can keep their customers happy and loyal and boost the bottom line in the process.”

Source link

Continue Reading

SOCIAL

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Published

on

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



Source link

Continue Reading

Trending

en_USEnglish