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LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

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LinkedIn’s following Twitter’s lead with the addition of new reply control tools on your LinkedIn posts, which enable users to restrict who’s able to comment on their platform updates.

LinkedIn conversation controls

As you can see here, in the first image, it shows how users can control who can see their posts on LinkedIn. These settings have been available for some time (though in slightly different form), but the new addition is on the right – reply controls that let users dictate who can comment on their posts.

As noted, Twitter added reply controls last August as a means to facilitate more discussion options, like interviews and more intimate chats, without every Twitter user being able to chime in. LinkedIn is not the same as Twitter in this respect, with Twitter chats being more open to the public. Depending on your privacy settings, LinkedIn posts are also publicly viewable, but LinkedIn’s algorithm is generally more restrictive, so the risks of a chat being overcrowded in the same way is not the same.

But it does provide additional discussion options – as explained by LinkedIn:

“For example, you might want to ask your connections, who you know and trust, for a particular piece of advice. Or you may want to ask an industry question just to a specific group you are a member of.”

You can also select no replies, if you want to make a statement on LinkedIn, without opening up a discussion.  

I mean, it’s ‘social’ media, so that’s probably not a common usage point, but the new options do provide more ways to engage and broadcast on the professional social network, in a more controlled way.

In addition to this, LinkedIn has also added a new ‘mute’ option to eliminate selected users or company pages from your feed.

To curate your feed beyond engaging with content, you can also signal to us what you want to see more and less of by clicking the three dots (…) on a post. This will open a toolbox of options available, including saving the post to review later, hiding the specific post from your feed by clicking “I don’t want to see this,” and reporting the post. A new option we just rolled out in this section lets you mute an individual or Page who might show up on your feed because a connection of yours commented, reacted, or reshared that individual’s content.”

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LinkedIn mute

That adds another way to maximize the utility of your feed display, while you can also subscribe to newsletters and follow hashtags and influencers to further improve your feed relevance.

LinkedIn newsletter subscribe

LinkedIn’s algorithm can be strange at times, using varying factors of relevance which can re-surface posts from months ago, seemingly at random. As such, it’s good to have more ways to control what you see, while the new conversation controls offer more options for maintaining different types of discussions on the platform.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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