Connect with us

SOCIAL

Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019

Published

on

Back in 2015, leaked documents outlined Pinterest’s ambitious growth plans. The company, which at that time was generating around $25 million in revenue per year, projected an increase in monthly active users to 329 million by 2018, and a jump in revenue to a massive $2.8b.  

And while those projections were indeed ambitious – and it’s now a year beyond that initial mark – the platform is not so far off. I mean, revenue-wise, it still has a way to go, but at the end of 2019, Pinterest sat at 335 million MAU, while it exceeded a $1b in revenue for the first time.

Slowly, quietly, Pinterest continues to build its case for advertiser investment. Here’s a look at the platform’s Q4 2019 performance data.

First off, on users – as noted, Pinterest is now up to 335 million monthly actives, which is an increase of 26% year over year.

Pinterest MAU - Q4 2019

Pinterest increased its US audience by 8% in 2019, while its international MAUs jumped 35%. Pinterest is particularly popular in European markets, with growing user bases in the UK, Germany, France and Italy, while it’s also been making moves to boost platform usage in India and South-East Asian regions. At this stage, developing regions don’t contribute significantly to Pinterest’s bottom line, but that expanded reach will ensure that the platform is well-placed to maximize opportunities into the future.

Pinterest’s 26% user growth rate is impressive. Over the last year, Pinterest’s expansion on this front has outpaced Snapchat’s DAU count, Twitter’s mDAU numbers, LinkedIn’s member growth and even Facebook’s MAU figures.

Pinterest growth rate

Given the variable metrics, it’s difficult to make a direct comparison, but based on the figures each platform chooses to highlight in their respective reports, Pinterest is growing faster, which is definitely worthy of note.

See also  India approves Facebook’s $5.7 billion deal with Reliance Jio Platforms

The next challenge then is to convert that audience into revenue – which, given Pinterest’s focus on product discovery, and increasingly, in-stream purchasing, should be its strength.

Pinterest brought in $400 million in Q4, an increase of 46% year-over-year, taking its full-year intake to $1.14b.

Pinterest Q4 2019 - revenue

Pinterest says that it saw continued strength in its conversion optimization products, which optimize Pinterest ad reach based on user actions, while it also benefited from higher investment from CPG advertisers. Pinterest also notes that the number of active advertisers on its platform has more than doubled year over year – “representing the highest rate of growth in over three years”. 

Another interesting element is the rise in interest in brands uploading their entire product catalogs to the platform, an option that Pinterest rolled out in March last year. Pinterest says that catalog feed uploads “increased 70% sequentially in Q4”, while clicks on related pins were up 2X YoY.

Also, video continues to grow on the platform. Pinterest says that there were 6X as many video views in 2019 as there was in 2018. Video is the top-performing content type on all social platforms, and Pinterest, going on this data, is clearly no exception.

In terms of revenue per user, Pinterest’s global ARPU grew 15% year over year to $1.22.

Pinterest Q4 ARPU

There’s still a way to go for Pinterest’s international market performance, but that may also point to significant opportunity. Pinterest is still expanding its advertising platform, with Germany, Austria, Spain and Italy only getting access to Pinterest ads last March. On balance, when looking at the expansion rates and opportunities, there’s good reason to be optimistic about Pinterest’s potential moving forward.

See also  5 Content Marketing Trends to Help You Through the Coronavirus Chaos [Infographic]

But then again, Google is watching. As Pinterest continues to branch further into product discovery, that takes search market share from The Big G, which Google is not going to take lying down. Over time, Google has continued to roll out various new, Pinterest-like options, which seem designed to nullify Pinterest’s potential, and protect its core business.

Of course, Pinterest’s market share is tiny by comparison, but if Google were to get more aggressive in protecting its turf, that could be a concern for Pinterest moving forward. 

But outside of that, the platform does appear to be on the right path, with opportunities rising, and usage and advertising interest evolving as time goes on. 

Also, this is interesting: 

“In the coming months, we’re planning to launch the Pinterest Verified Merchants (VMP) Program, which will be focused initially on fashion and home decor. Pinners will see VMP checkmarks next to all merchants in the program so they’ll know they’re browsing and shopping from a brand that meets our guidelines.”

Pinterest will soon have its own verified checkmark for approved brands, another solid step for the platform as it continues to grow.

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

LinkedIn Announces the Retirement of its LinkedIn Lite App

Published

on

LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

See also  MM&M Madness: Submit your best social media campaigns

At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



Source link

Continue Reading

SOCIAL

Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

Published

on

Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





Source link

See also  Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel
Continue Reading

SOCIAL

Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

Published

on

Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





Source link

See also  MM&M Madness: Submit your best social media campaigns
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending