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Reddit Rolls Out Updates to Ads Manager, Including New Targeting and Creation Tools

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Reddit Rolls Out Updates to Ads Manager, Including New Targeting and Creation Tools

As it continues to develop its ad business, and provide more considerations for ad partners, Reddit has announced a major update to its Ads Manager platform, which will make it easier for businesses to get started with their campaigns, and reach the right audiences in the app.

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First off, Reddit’s adding a new live chat element within Ads Manager, which will provide direct connection to Reddit’s support team for ad-related queries.

Yes, real, direct support, within a social media ad platform. Revolutionary, right?

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Of course, Reddit’s serving far fewer ad clients than the bigger apps in the space, but it’s a valuable addition, which could help to get your Reddit campaigns on the right track.

Reddit’s also looking to provide assistance in setting up data tracking on your site, with a new Pixel Helper tool, which will provide guidance on how to integrate the Reddit Pixel to measure their campaign performance.

Reddit’s also made a number of updates to its Ads Manager UI, including:

  • Audience Manager – Reddit’s new Audience Manager tool enables advertisers to create, edit, delete, and reuse audiences across campaigns
  • Post Library – Reddit’s also added a new Post Library, which stores all of your ad creative in one place, making it easier to manage and re-use ad content
  • Edit Ads – Advertisers can now more easily update their existing ads in the ‘Edit Ad’ page, streamlining the process
  • Updated Performance Estimates – Reddit’s also redesigned its Estimates tool to provide advertisers with impression and click estimates for their ad group, along with estimated audience reach

Reddit’s made some UI tweaks as well, including updated navigation, a revamped sign-up page and refreshed metrics display.

Finally, Reddit’s expanded its targeting options:

“In response to advertiser demand, we have added over 1000 new targetable communities to the Reddit Ads Manager. This is part of an ongoing effort to open even more Reddit communities most relevant to a diverse set of advertisers.”

Reddit communities are highly engaged, and cover a broad range of topics, and having more of these audience groups as targeting options will provide greater capacity to reach the right people in the app with relevant campaigns and promotions.

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And it may be worth considering. While Reddit doesn’t have the audience scope of some other apps (currently 50 million daily active users), Reddit does, according to research, provide stronger community benefits, outperforming all other apps in key aspects of community-building and engagement. Redditors are also open to brands engaging in relevant communities, which could provide new opportunities to connect with key audiences in the app.

And if you are considering Reddit ads, Reddit’s currently offering free advertising credit to test its latest ad tools and updates.

It could be worth considering, if not now, maybe as an experiment for 2023.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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