Connect with us

SOCIAL

Social Media Size Guide Update 2021 [Infographic]

Published

on

In the high-speed social media world, the average user’s attention span is now shorter than that of a goldfish.

A catchy visual can make all the difference in grabbing the attention of quick-scrolling followers. Visual content continues to be a key driver of engagement on all social networks – social media posts with visuals generate 94% more views, and 200% more shares when compared to pure text posts. Even more, tweets with GIFs can get up to 55% more likes than regular tweets. 

The need for visual content will only increase in 2021. Twitter Fleets and Instagram Reels will boost the popularity of short video clips, while they also present new options for businesses and brands to utilize more creativity in their storytelling. Pinterest also continues to add new visual features for presenting content and products, with video pins, story pins, Collections, etc.

If you’re not doing so already, it’s time to put more focus on visuals within your social media approach. 

The Social Media Guide For Best Image Sizes below provides you with an updated overview of the key visual requirements for all of the major social media platforms, so you can start optimizing your images right away.

Hopefully, it helps in your strategic planning in the year ahead. 

Socialmediatoday.com

See also  Right-wing social media app Parler has been removed from the Google Play store

SOCIAL

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

Published

on

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

See also  Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element

It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

Advertisement

YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending