Connect with us

SOCIAL

Twitter Highlights Its Customer Service Compatibility in a Creative Blog Post

Published

on

Whether you’ve done it on purpose or not, chances are your brand’s social media accounts have gotten a question or complaint from a customer before. Twitter is one of the leading social media platforms, where customers expect a response from a brand in less than 24 hours and their team just put out a funny reminder to use brand accounts accordingly.

In 2016, as many as 42% of telecommunication tweets were customer service related, with 27% of them asking to extend, sign or alter their contracts with the telecom brands. Nearly half the customer service teams reported a 51% increase in the volume of requests coming in as the pandemic forced everyone into their homes and seek out ways to problem solve anything without leaving the house. In February, 19% retail banks had created special customer service accounts to provide timely help for their customers.

Joe Rice, the Lead Product Solutions Sales Manager put a humorous spin on reminding people why Twitter is an excellent place to interact with customers:


The oldest documented customer complaint wasn’t in response to a request for feedback but rather an unsolicited salvo against a perceived injustice. Dating from around 1750 BC in Mesopotamia, the small clay tablet describes how a man named Nanni was delivered the wrong grade of copper ore from a merchant named Ea-nasir. And Nanni wasn’t happy, writing in a now extinct East Semitic language, “What do you take me for, that you treat somebody like me with such contempt?” We unfortunately don’t know how or if Nanni’s complaint was ever addressed, but this ancient artifact does highlight that as a species we’ve been complaining for a very long time.

Joe Rice

Lead Product Solutions Sales Manager, Twitter


Rice then quotes Forrester research, which found that 70% of organizations rely on surveys only for getting customer feedback, with a large number of them solely relying on email surveys, which rarely get opened. Twitter, on the other hand, is a place of instant communication that is more relaxed and free-form than a polished survey. In 2019, Joe Rice wrote about the value of the “unprompted real time emotions” people share about brands they are using and experiences they are having. 

Today, personal interaction between brands and followers is crucial and expected. Using social media to answer questions, praise and concern alike can only strengthen a brand image. Ignoring the incoming messages or deleting them altogether can lead to frustration and loss of customers who don’t feel valued and find the next alternative. 

Read the full blog by Joe Rice here and follow him on Twitter.

Socialmediatoday.com

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Published

on

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Source link

Continue Reading

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Published

on

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Source link

Continue Reading

SOCIAL

These Guys Are Stupid, And I'm Being Charitable

Published

on

These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

Source link

Continue Reading

Trending

en_USEnglish