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Twitter Plans to Re-Launch its Controversial $8 Verification Program as Early as This Week

Published

2 years ago

December 12, 2022

Elon Says Revised $8 Twitter Blue ‘Verification’ Program Will Resume on November 29th

All’s been quiet on the Twitter verification front for the last two weeks, but that looks like it’s about to change, with the company reportedly preparing to re-launch Elon’s $8 verification plan as early as tomorrow, including new price points, alternative color checkmarks for business and government accounts, and more.

First off, on the launch date – after Elon Musk initially flagged that Twitter’s $8 verification plan would be re-launched two weeks back, then delayed it, reportedly in order to work out how it might be able to wriggle out of paying Apple’s 30% in-app purchase tax, the company is now targeting this Friday, i.e. tomorrow, for the re-launch of the program.

And Twitter apparently hasn’t worked out how to avoid the Apple tax.

As per The Information:

“Twitter has informed some employees that it plans to change the pricing of its Twitter Blue subscription product to $7 if users pay for it through the web and $11 if they do so through its app for iPhones, according to a person briefed on the plans. Twitter had previously said it plans to charge $7.99 for Twitter Blue, which was then only available for purchase through Apple’s App Store.”

So instead of avoiding the Apple tax, Twitter’s just going to build it into the price for iOS users, with no word on a launch of the program on Android just yet (note: Google also charges a 30% in-app purchase tax for those generating over $1 million per year).

If that’s the option Twitter does eventually go with, you can imagine that it will also make a big push on web-based sign-ups. Meta tried similar last year, by launching a Stars store, where users can purchase packages of its creator donation Stars, and avoid Apple’s in-app fees.

The question, then, is whether people will be as keen to sign up in a separate app/website, and what impact that could have on take-up. It seems like a relatively simple way to get more money direct to Twitter, but it does add another level of friction, which could slow take-up.

On another front, Twitter’s also developing variable color shades for its new, alternative color verification badges, in order to cater to color-blind users.

As we reported recently, as part of the updated Twitter Blue rollout, business and government accounts will be given gold and gray ticks respectively, in order to avoid the issues with impersonation that were rife after the initial launch of the program.

That’ll essentially mean that people can’t just buy a verification tick, change their name and profile image to match a brand handle, then dupe users with false tweets, because people will now know that the actual official accounts will have a gold marker.

Which makes sense in theory, but it will require users to learn about what these new, alternative color badges mean.

It still feels like there’s a potential vulnerability there, but with the new checkmarks already in the process of being rolled out, it does seem like this is the solution Twitter’s going with, and that the new program is close to being re-opened to the public – maybe this week.

As reported by The Information, Musk has been very hands-on with the project, his first major initiative at the app. Elon’s view is that by enabling people to buy the much coveted blue checkmark for their account, that will attract big interest, and drive millions of sign-ups for the program, which will then enable Twitter to both reduce its reliance on ad revenue – and thus, its need to police speech in line with advertiser concerns – while also helping to tackle bots, because once everyone is signed up for a verified account, the only non-verified accounts left will be bot/spam peddlers.

Except, it’s unlikely to work how he expects.

As we’ve noted previously, social platform subscription offerings have never been popular, with fewer than 1% of users ever signing up for the previous version of Twitter Blue or Snapchat’s Snapchat+ package. Now, those are a lot different to Elon’s far more publicized blue checkmark program, and there’ll likely be a lot more people willing to pay to put a checkmark next to their name (reports suggest that more people signed up for Musk’s $8 checkmark plan in a few days than ever signed up for the previous iteration of Twitter Blue).

But even so, the likelihood of Elon getting enough users to sign-up to meet his goals for the program is seemingly not high.

Some basic estimates:

If Elon wants to get subscriptions to contribute 50% of Twitter’s revenue, as he’s previously stated, he’ll need around 30 million users to sign on to pay $8 per month for a blue tick, depending on where they do so (given the above-noted change in pricing on iOS)
If Elon wants to use this as a means to ‘verify all the humans’, you’d think he’d have to get upwards of 75% of Twitter’s user base signed on to make this even viable – which would currently equate to around 178 million users paying each month

Given the performance of previous social media subscription offerings, if Elon were to get a million paying subscribers for his $8 verification program, that would be a huge win, and if he gets five or ten million, that would be massive, a crazy level of success for the initiative.

But as you can see, that still wouldn’t even come close to shifting the needle on these key aims. And when you also consider that the majority of Twitter users are outside the US, and that it’s seeing most of its growth in developing markets, where paying $96 per year for a blue tick simply won’t be viable, it’s not gonna work. It’s just not.

In saying that, I’m also aware that the Elon stans will read that as criticism, as an attack on Elon’s grand plan, which I can’t possibly fathom, and on free speech itself – because for Elon’s supporters, unless you’re effusive in your praise of his every move, you’re somehow the enemy, and a negative force pushing back against his drive for ‘freedom’ – whatever they decide that means.

So to be clear, I do think that Elon will eventually get Twitter on the right track – and clearly, despite his Icarian approach to management, Twitter is still running, with half the staff, so he is succeeding in his plan thus far to reduce costs, and reform the app in his image.

I do expect that this will all eventually come around. But the confused verification plan, which has taken up far too much time and energy in the early days of Musk’s tenure at the app, is not the way forward.

I expect that Elon will realize this once it’s fully live, and that’ll eventually see him head back to the drawing board to devise a new money-making scheme at the app. And as I’ve detailed elsewhere, there are opportunities available that can generate more income for the app.

But paying $8 for a blue tick is hugely flawed, riddled with failure points, and unlikely, even at optimal levels, to generate enough revenue or interest to reach its intended aims.

Seems like we’ll find out soon, either way.

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12 Proven Methods to Make Money Blogging in 2024

Published

2 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

4 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

5 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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