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Twitter’s Testing a New Notification Tag on Identified Misinformation

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After recently launching tags to signify manipulated media in tweets, Twitter is now also considering new labels for identified misinformation, with large tags on ‘harmfully misleading’ reports, and links to reference material to cross-check.

Twitter misinformation tags

As explained by NBC News:

In this version, disinformation or misleading information posted by public figures would be corrected directly beneath a tweet by fact-checkers and journalists who are verified on the platform and possibly by other users who would participate in a new “community reports” feature, which the demo claims is “like Wikipedia.”

As noted here, this is just one of possible variations of the tag which Twitter is testing, and none of them might ever make it through to live roll-out. But it’s an interesting look at how Twitter is seeking to address the spread of misinformation, which has become a key focus of debate in respect to the use of social media for political campaigning. 

And while the addition would likely help to reduce the amount of retweets and reshares of such, on Twitter specifically, research has suggested that it’s more about bots than it is straight fake information, with armies of bot accounts being used to amplify certain messaging in order to make it seem more credible and pressing than it actually is.

In the wake of the 2016 US Election, for example, researchers uncovered “huge, inter-connected Twitter bot networks“, with the largest of them incorporating some 500,000 fake accounts. Those networks were found, predominantly, to be retweeting pro-Trump messages, thereby increasing his share of voice, and boosting his messages over his opponents. More recently, a network of Twitter bots was found to be spreading misinformation about the Australian bushfire crisis, amplifying anti-climate change conspiracy theories in opposition to established facts.

Twitter has also introduced plans to address this aspect, with a new checkmark to highlight identified bot accounts (the below is a mock-up, not indicative of what Twitter itself is working on).

Twitter bot account example

But thus far, there’s be no further movement on this.

If Twitter could find a better way to address bots, that would likely have a bigger impact, while the addition of fact-check markers on misinformation would add to its governance processes.

Socialmediatoday.com

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Meta Announces 2022 Facebook Communities Summit Event

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Meta Announces 2022 Facebook Communities Summit Event

Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.

As per Meta:

The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”

Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.

Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.

Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.

Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.

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Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.

As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.

You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.

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