Two Disembodied Brains Share Their Thoughts About Vodafone

Oddly, they don’t wager any quatloos via Paddy Power. (It’s a Classic Trek reference! Aways bet on the newcomers!)

“Reviewing the market today, it’s clear that the surreal and humorous quadrant was a wide-open space for us,” explains Vodafone brand and marketing manager Maria Koutsoudakis. “We also know how important social media access is to this generation, and wanted to celebrate the positive, entertaining, educational and career aspects that it provides.”

So, how would it feel to spend eternity on social media? The campaign says “The Fun Never Ends.” It probably beats non-existence. Until the next Twitch outage, at any rate.

“We are rather fond of our immortal characters,” add agency creative directors Mike Hughes and Dalatando Almeida. “Not only because they help us dramatize the benefit of VOXI’s Unlimited Social Media, but because they go against the category cliché of just showing young people doing cool stuff.”

Director Low last filmed jiggly, gelatinous stuff to hype Ocean Spray cranberry sauce. So, if brands need sweet footage of stuff that wiggles, he’s your guy! Dude also delivered great offbeat vibe for Barclaycard and Rustlers.

CREDITS

Client: Vodafone
Brand: VOXI
Campaign title: Immortals
Client name: Maria Koutsoudakis, Jo Wedlock and Sara Belardi
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Dalatando Almeida and Michael Hughes
Creative Team: Mike Kennedy and Sophie Beard
Strategy Team: David Edwards and Summer Taylor
Account Management Team: Anna Covell, Pink Kitsawat and Sasha Barrett
Project Management Team: Sam Eggleton and Alice Balland
Agency Production Team: Trish Russell, Bertie Murch, Rhiannon Nicol and Joe Sloane
Design Team: Chris Chapman, Javier Auguste, Dan Mead and Dian Sofia
Media Agency: Carat
Production Company: Biscuit Filmworks
Director: Jeff Low
Production Co. Producer: Adam Oyejobi
Post-production Company: Untold Studios
Sound Studio: Wave Studios