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What Worked on Social Media in a Month of Coronavirus



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MILAN — With social distancing and home isolation suddenly becoming a reality in many parts of the world, social media has strengthened its grip on people’s daily way of communicating and being informed.

According to DMR Group, which focuses on monitoring, tracking and analyzing data communication activities and public relations strategies for leading brands worldwide, in the period from March 2 to 29, more than 1.4 million posts were released by accounts relevant for the fashion, luxury, beauty and lifestyle industries across Facebook, Twitter and Instagram.

The study, which monitored a panel of more than 25,000 social accounts, showed that the amount of content particularly spiked in the second week of March — up 7.9 percent — when Italy announced a lockdown, France shut down nonessential commerce and the U.S. declared a state of emergency

In general, Twitter registered the highest number of posts, totaling 608,400 compared with the 436,300 posts on Facebook and 380,300 on Instagram, which remained the most engaging platform.

The “Media and Journalists” accounts were the most active — with around a million posts — with an average increase of 5.8 percent, while celebrities and influencers’ social activity grew only 0.5 percent. As lockdowns corresponded to production and retailing activities closing in many countries, posts by brands and stores consequentially decreased 10.8 percent on average.

Engagement — which in this study comprises the activity of liking and sharing posts, but not commenting on them — mirrored this performance, as media and journalists’ accounts were the only ones registering an increase of 5.9 percent, while celebrities and influencers’ and brands and stores’ engagements were down 1.5 percent and 15.7 percent, respectively. Nevertheless, social personalities engaged 7 billion users versus 814.7 million people interacting with media accounts and 215.3 million ones engaging with brands and retailers.

Out of the whole social activity, the surveyed accounts released almost 243,000 posts with hashtags or keywords strictly related to the COVID-19 emergency, representing about 17 percent of the total content.

In particular, brands and stores dedicated 6 percent of their content to the emergency, corresponding to 2,800 posts that reached 980 million people and engaged with 15.7 million users, mainly on Instagram.

Most of the brand content hinged on fund-raising campaigns and invitations to stay safe at home but in some cases labels pivoted their communication strategies from commercial purposes to a more entertaining approach without even using specific key words linked to the health emergency.

According to DMR, one of the most successful campaigns on social media was Nike’s inspirational message to “Play inside, play for the world,” launched on March 21. The communication further resonated worldwide when many of the celebrity athletes associated with the brand used the dedicated hashtags on their personal accounts. These included LeBron James, Serena Williams and soccer star Cristiano Ronaldo, whose Nike-related posts reached 4.3 million users, 2.7 million users and 112.8 million users, respectively. Therefore, the ambassadors contributed to the success of the campaign, that overall reached more than 248 million users and engaged more than 12 million people.

With brands reducing their influencer marketing campaigns and canceling events, celebrities and influencers used their social voices to support charity programs and entertain followers during the quarantine with live chats, workout sessions and beauty and cooking tutorials.

According to DMR, they dedicated 11 percent of their posts to the COVID-19 emergency, engaging 784.2 million users. Instagram was the preferential platform, as it accounted for 76 percent of the total content, followed by Twitter.

In this category, Italian digital entrepreneur Chiara Ferragni and her husband, musician Fedez, led by example as they were among the first social personalities to talk about the crisis and be proactive in fighting the COVID-19 spread. The couple, also known by the moniker “The Ferragnez” and counting a combined following of over 29.5 million users on Instagram, not only posted content to alert and educate their fans about the emergency but were the first to launch a fund-raising campaign to help Milan’s San Raffaele hospital that collected over four million euros in just few days.

With additional at-home DJ sets and private-life videos provided to entertain followers, in March the couple reached 373 million users and engaged 32.8 million people on social media.

Obviously, among all categories, media and journalists’ accounts were the ones dedicating the highest percentage of their posts to the COVID-19 crisis, which represented 19 percent of the total and reached a potential audience of 6.5 billion users. Contrary to the others, Twitter was their prime platform, accounting for 65 percent of the almost 200,000 posts dedicated to the topic.

As well as to inform, these accounts were also involved in special projects to entertain followers and to help local hospitals and organizations in the fight against the virus.

For instance, Vanity Fair Italia was among the first to address the theme, dedicating a cover to 64 Milanese personalities distinguishing themselves during the health crisis with their work and dedication. The issue, which was distributed for free in the Lombardy region, also launched the hashtag #IosonoMilano — or “I am Milan,” in English — that resonated internationally as worldwide personalities posted their portraits with the same lettering on social media. Along with the following issue paying tribute to Italian health-care workers, the magazine’s campaign reached 43 million users and engaged almost two million people.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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