French startup Yubo has raised a $12.3 million funding round led by Iris Capital and Idinvest Partners. Existing investors Alven, Sweet Capital and Village Global are also participating. The startup has managed to attract 25 million users over the years — there are currently tens of thousands of people signing up to the platform every day.
Yubo is building a social media app for young people under 25 with one focus in particular on helping teenagers meeting new people and creating friendships. Compared to the most popular social media apps out there, Yubo isn’t focused on likes and followers.
Instead, the app helps you build your own tiny little community of friends. Yubo wants to become a familiar place where you belong, even if high school sucks for instance.
More details in my previous profile of the company:
In addition to meeting new people, you can start conversations and create live video streams to hang out together. Each stream represents a micro-community of people interacting through both video and a live chat.
Since 2015, Yubo users have sent each other 10 billion messages and started 30 million live video streams. Overall, the user base has generated 2 billion friendships.
Soon, users will be able to turn on screensharing to show something on their phones. And at some point in 2020, Yubo should release Yubo Web in order to expand Yubo beyond your smartphone and enable new use cases, such as video game live streaming.
With today’s funding round, the company wants to attract users in new markets. Yubo is mostly active in the U.S., Canada, the U.K., Nordic countries, Australia and France. Up next, the startup is going to focus on Japan and Brazil. The company plans to hire 35 new people.
When it comes to a business model, the company started monetizing its app in October 2018 with in-app purchases to unlock new features. In 2019, the startup has generated $10 million in revenue.
Yubo will also use this funding round to improve safety. It’s a never-ending process, especially when there are young people using your platform. The company already partners with Yoti for age verification. Users will soon be able to create a blocklist of certain words to customize their experience.
In addition to continuous work on flagging tools and live-stream moderation algorithms in order to detect inappropriate content, the company will also increase the size of its moderation team. The company has also put together a safety board with Alex Holmes, Annie Mullins, Travis Bright, Mick Moran, Dr. Richard Graham and Anne Collier.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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