Bitcoin is the most mentioned term related to innovative value transfer systems, data from social media on the topic of payment and fintech, reveals. BTC received 957 mentions in December, as the coin wrapped up a stunning decade of price appreciation.
Analysis of social media activity by GlobalData revealed Ethereum was also an often-mentioned term, with 158 mentions in December. The coin is not as prominent itself but has become the basis for a wider system of tokens and payment channels. The analysis reveals the crypto space has become an integral part of a boom in payment service and fintech expansion.
The decade ahead is one anticipated to be swept with technological disruption, the way we #pay for things makes no exception. GlobalData has forecast which #Countries will most likely be the #leaders in moving towards a truly #cashless #society https://t.co/xyy0xoqzMO
— GlobalData Banking (@Banking_GD) January 13, 2020
Tweets and mentions of BTC are often related to price action and predictions. In 2019, this was also the leading coin, with a robust 92% net gain, explaining the active discussion. Over the past year, BTC also dominated the market in terms of overall capitalization and brought more attention to itself with new futures and options platform launches.
Cryptocurrency is also an often-mentioned term, with 809 mentions in December. According to analysis, a boost to mentions came from the ShapeShift och Coinbase Twitter handles, stressing the possibilities for safer transactions.
Cryptocurrency, Blockchain Still in Vogue
Crypto and cryptocurrencies were the second most mentioned terms during December. Improved security for trading digital currencies was highlighted in tweets by digital currency trading platforms ShapeShift and Coinbase that came up with new features to safely transact using cryptocurrencies. Overall, cryptocurrency was mentioned 809 times on social media.
.@YouTube just removed most of my crypto videos citing “harmful or dangerous content” and “sale of regulated goods”… it’s been 10 years of making videos, 200k+ subs, and 7M+ views. WTF are you guys doing @TeamYouTube?! pic.twitter.com/MPcKbBVrC4
— Chris Dunn (@ChrisDunnTV) December 23, 2019
Blockchain was still one of the hot terms, mentioned in relation to venture capital. Blockchain is viewed as the more harmless term, possibly allowing the usage of the technology without adopting a disruptive stance to money or finance. Active mentions come on the tail of increased venture capital investments in the space, from $2 million in 2012 to as much as $2.5 billion in 2019, as noted by Bitcoin supporter Jameson Lopp.
Fintech was also a breakaway topic, with 381 mentions. The sector expects expansion and adaptation in 2020, as fund inflows to this space grew in the last few months of 2019. Mentions of fintech were tied up with relations to AI, machine learning, blockchain, as well as 5G, cybersecurity, and Chinese fintech ecosystems.
In 2020, the expectations are for regulations to become clearer and more transparent, as the sector sheds most of its fly-by-night projects. Regulators constantly adapt to new inventions in the space, moving in to either codify or ban some activities. Regulations in the EU tend to focus on money-laundering and terrorist financing. The US Securities and Exchange Commission looks into IEO token sales, with a critical eye on breaking securities law.
What do you think about the prominence of Bitcoin in social media mentions? Share your thoughts in the comments section below!
Images via Shutterstock, Twitter: @Banking_GD, @ChrisDunnTV
Meta Shares New Reels Creation Tips, Based on Successful Creators
Looking to add Reels into your Facebook and Instagram marketing strategy for the upcoming holiday season?
Latching onto the broader short-video trend, Reels is now Meta’s fastest-growing content surface, and has quickly become a valuable means to help boost exposure and reach for many creators and brands.
If you can get it right.
Like all social media options, there is an opportunity for big exposure, but boring, overly promotional or highly scripted Reels generally don’t do as well, and it takes a level of creative nous and understanding to ensure that your Reels content resonates with your target user communities.
So how can you maximize your Reels approach?
This week, Meta has published a new set of Reels tips, based on advice from creators @coconutandbliss, @gourmetemperor, @Olinhli, och @BradBoy‘s, who have all generated significant results from their reels efforts.
Meta has summarized their key tips into a listing of 8 key points:
Some of these notes are fairly generic, but they could help to give you some additional guidance for your Reels efforts.
Among the key pointers – summarizing your longer videos into shorter clips:
“We use reels as highlight clips of popular videos to promote our page and our content.” – @Bradboy
This is a relatively low effort way to create Reels clips, and Meta has added new editing tools to Creator Studio for just this purpose. It could be an easy way to try out Reels, while also promoting your longer video assets.
“To earn love and support from the audience, each and every of my videos needs to bring in a story that is relatable. If they feel connected, they stick around.” – @Olinhli.
Understanding what works for your audience, and what they want to see from your business, is key to creating resonant content, and Reels could provide a new opportunity to establish stronger relationships with your audience through engaging, personal content.
Research your audience and their related interests, get a feel for how they use your products, then iterate on that.
“I pull out one or two seconds of each scene when I edit, and then I join them together. This eliminates repetitive or unnecessary shots.” – @gourmetemperor
The rapid pace of Reels means that you need to lean into more snappy edits, and this tip could help to streamline your content flow, by eliminating unnecessary repetition.
It’s somewhat similar to Stephen King’s editing advice:
"In the spring of my senior year at Lisbon High – 1966, this would have been – I got a scribbled comment that changed the way I rewrote my fiction once and forever. Jotted below the machine-generated signature of the editor was this mot: “Not bad, but PUFFY. You need to revise for length. Formula: 2nd Draft = 1st Draft – 10%. Good luck.”
Distilling your content down to its essence can make it more compelling, which is even more true in short-form video content.
Another key tip relates to consistency, with one creator noting that they post Reels around five times a week. You may not need, or want to post that much, but it could give you some idea of how often others are posting to help build an audience.
These are some handy notes, which could help you formulate your own Reels strategy – and with short-form video consumption continuing to rise, it’s worth considering, at the least, as part of your end of year push.
You can read Meta’s full Reels advice post här.
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