Bitcoin is the most mentioned term related to innovative value transfer systems, data from social media on the topic of payment and fintech, reveals. BTC received 957 mentions in December, as the coin wrapped up a stunning decade of price appreciation.
Analysis of social media activity by GlobalData revealed Ethereum was also an often-mentioned term, with 158 mentions in December. The coin is not as prominent itself but has become the basis for a wider system of tokens and payment channels. The analysis reveals the crypto space has become an integral part of a boom in payment service and fintech expansion.
The decade ahead is one anticipated to be swept with technological disruption, the way we #pay for things makes no exception. GlobalData has forecast which #Countries will most likely be the #leaders in moving towards a truly #cashless #society https://t.co/xyy0xoqzMO
— GlobalData Banking (@Banking_GD) January 13, 2020
Tweets and mentions of BTC are often related to price action and predictions. In 2019, this was also the leading coin, with a robust 92% net gain, explaining the active discussion. Over the past year, BTC also dominated the market in terms of overall capitalization and brought more attention to itself with new futures and options platform launches.
Cryptocurrency is also an often-mentioned term, with 809 mentions in December. According to analysis, a boost to mentions came from the ShapeShift och Coinbase Twitter handles, stressing the possibilities for safer transactions.
Cryptocurrency, Blockchain Still in Vogue
Crypto and cryptocurrencies were the second most mentioned terms during December. Improved security for trading digital currencies was highlighted in tweets by digital currency trading platforms ShapeShift and Coinbase that came up with new features to safely transact using cryptocurrencies. Overall, cryptocurrency was mentioned 809 times on social media.
.@YouTube just removed most of my crypto videos citing “harmful or dangerous content” and “sale of regulated goods”… it’s been 10 years of making videos, 200k+ subs, and 7M+ views. WTF are you guys doing @TeamYouTube?! pic.twitter.com/MPcKbBVrC4
— Chris Dunn (@ChrisDunnTV) December 23, 2019
Blockchain was still one of the hot terms, mentioned in relation to venture capital. Blockchain is viewed as the more harmless term, possibly allowing the usage of the technology without adopting a disruptive stance to money or finance. Active mentions come on the tail of increased venture capital investments in the space, from $2 million in 2012 to as much as $2.5 billion in 2019, as noted by Bitcoin supporter Jameson Lopp.
Fintech was also a breakaway topic, with 381 mentions. The sector expects expansion and adaptation in 2020, as fund inflows to this space grew in the last few months of 2019. Mentions of fintech were tied up with relations to AI, machine learning, blockchain, as well as 5G, cybersecurity, and kinesiska fintech ecosystems.
In 2020, the expectations are for regulations to become clearer and more transparent, as the sector sheds most of its fly-by-night projects. Regulators constantly adapt to new inventions in the space, moving in to either codify or ban some activities. Regulations in the EU tend to focus on money-laundering and terrorist financing. The US Securities and Exchange Commission looks into IEO token sales, with a critical eye on breaking securities law.
What do you think about the prominence of Bitcoin in social media mentions? Share your thoughts in the comments section below!
Images via Shutterstock, Twitter: @Banking_GD, @ChrisDunnTV
Elon Musk beskriver färdplanen för "Twitter 2.0" i New Slide Deck
Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision.
And with that, Musk has put together a new pitch deck, of sorts, which aims to clarify his current plan. Which, as noted, is evolving quickly, so it may end up being totally different, it may be indicative – we don’t know for sure as yet.
But he is slowly clarifying and honing in on specific elements.
Here’s a look at the collection of slides that Musk has put together to present his current strategic outline for the app.
As you can see in this first slide, Musk’s presentation shows that new account sign-ups are at an all-time high, with the chart going back to 2014.
I’m not sure what that means in isolation. Definitely, that could mean that more people are keen to get in on Twitter conversation, and with Facebook getting stale, and Instagram suffering an identity crisis, Twitter is seemingly becoming a more interesting consideration.
But it would also be worth noting where these new sign-ups are coming from. Are these US users, maybe freedom of speech-ers signing up to Elon’s new, more open public square? Are these users in developing markets, as has been Twitter’s predominant growth trend for the past three years, as US usage has stagnated?
Could this be scammers signing up for a lot more accounts very quickly – because in order to qualify for Twitter Blue, and get a blue checkmark, accounts will have to have been active for at least 90 days prior?
It’s a stat, for sure, but without further context, it’s hard to make any conclusion on what it means.
The next chart is User Active Minutes, which is also at an all-time high.
That is interesting – based on this chart, divided by the current number of active users, which Musk has also shared, the average Twitter user is now spending 31.5 minutes per day in the app.
That’s not radically different than what’s been previously reported, though some reports have suggested Twitter usage has declined significantly in recent times. These numbers actually reinforce that, with Twitter’s session time down in the low teens (seemingly) till 2021, then rising again of late – though I suspect the lower chart is supposed to say ‘November 2022’ at the bottom right.
Basically, the data shows that Twitter is back at its previous usage levels, after losing its way for some time. Which is not surprising given Musk’s capacity to spark controversy and discussion.
There are also some more questionable charts that show a decline in hate speech:
Note that the qualifier here is tweets ‘with 1+ slur’ from a curated list, and a ‘Toxicity score’ of 0.91 or higher. This is a little vague and lacks the full context of what this represents.
Det finns också detta:
Which just shows that a lot more people were engaging in impersonation in the app when Twitter started allowing them to buy Blue verification ticks, then, when Twitter pulled the $8 verification plan, fewer impersonations were reported.
Like, yeah, you opened the door for them to scam people with misleading verified accounts, so they took advantage, and now they’re not, because they can’t. At least until Twitter re-launches the $8 verification plan next week.
Musk then also shared this overview of his current roadmap, which is pretty much a re-angling of Twitter’s current features.
'Reklam as entertainment’ uses an example of an automated sampling script to create a more engaging ad experience (‘like this tweet and I’ll show you which house you belong to based on your tweets’). Not sure if Musk is suggesting that this is something Twitter will be offering as an ad tool, but thus far, these types of activations have been created by brand partners, in collaboration with Twitter. If Twitter does move to make this an actual ad feature, that could be difficult to scale.
Note that Twitter also released Branded Likes, a related ad engagement option, back in June.
The next frame, as you can see, just says video with a randomized example
Not sure exactly what this means, but Musk has flagged allowing longer video clips to be attached to tweets, while he’s also talking about a creator monetization program, which would offer a more beneficial revenue share than YouTube’s 45/55 split.
Encrypted DMs are fast becoming the standard, with Meta also integrating full encryption across Messenger, Instagram Direct and WhatsApp. That’s raised the hackles of many law enforcement groups, who say that this will offer protection for criminals, but it will also provide more security, and assurance, for general users.
There’s also Longform Tweets, for which Musk has shared a screenshot of Twitter Notes, which has been in development over the past year.
Notes enables you to create posts of up to 2,500 words, which are then natively embedded into the Twitter app for easy sharing.
Then there’s the revamped $8 verification plan, which I’ve shared my thoughts on here.
Oh, and payments:
No examples here, but based on Musk’s previous statements, it seems like he’s looking to follow the same game plan with payments that various other apps have already tried. You start off by facilitating funds transfers between accounts, enabling fee-free remittance, a key benefit in developing markets. Then, once people are already moving money in the app, you offer more ways to use it, via in-app purchases, bill payments, banking, etc.
This is Musk’s big, overarching plan to make Twitter a more critical app – but as noted, various others have tried, and the regulatory hurdles alone have made it a nightmare to enact.
Maybe Musk will have better luck in moving things forward, but it’s a big challenge, which will take time – which is also why there’s no example image for this as yet.
Of course, the mention of payments will also fire up all the crypto enthusiasts, who view Musk as a key leader in mainstreaming crypto payments. That definitely won’t be happening, but I suspect that this is another reason why Musk has left this slide blank, to offer a glimmer of hope to his fanatical fan base.
Which is what Elon does best. Question his business and intellectual acumen all you want, but he sure does know how to get attention, which is really the most valuable, tangible skill that he brings to any project. He’s a walking PR machine, who’s now been given the keys to his own platform millions of users, and it’s pretty clear that he’s enjoying the attention he now commands as Twitter-in-chief.
The next question then is, how many media tricks does Elon have up his sleeve?
Each of these actions has sparked its own media cycle, and brought a heap more attention to Musk and Twitter as a result, but when the stunts run out, what then?
Can Musk keep coming up with more attention-grabbing changes at the app, or will this roadmap actually lead to a more sustainable business, enabling him to stop grabbing headlines, and leave Twitter to its own devices?
In essence, that’s what these usage charts show, that Musk is really good at getting attention.
But it’s what comes after that will make or break the business.
Oh, also, someone has suggested that the tweet character count should be expanded to 420 instead of the current 280. Given Musk’s affinity for this number, that’ll probably happen.
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