Ta kontakt med oss

SOCIAL

Tidigare säkerhetschef på Twitter anklagar att företaget är vilseledande kring bots, datasäkerhet och mer

Publicerad

What to Make of Elon Musk's Buy-Up of Twitter Shares

Twitter’s nightmare 2022 continues to get worse, with former security advisor Peter Zatko, also known as ‘Mudge’, leveling a range of allegations against his former employer, including the suggestion that Twitter executives deceived federal regulators, deliberately mislead the company’s own board, and in a more immediately pressing element, lied about the presence of bots and spam on the service.

Which, of course, is the core of Elon Musk’s complaint against Twitter, and why he’s now seeking to exit his $44 miljarder Twitter-uppköpsavtal. Will Mudge’s testimony on this element sway the balance more in Musk’s favor in this respect?

This is just one of the key considerations of Mudge’s complaint, which has been filed with the SEC, the Department of Justice, and the FTC for further action.

Mudge, a well-respected web security expert, who was employed by Twitter between late 2020 and early this year, was initially brought into the company by former CEO Jack Dorsey, in the wake of the platform’s biggest ever hack, which saw the accounts of Barrack Obama, Joe Biden, and more taken over by a group of teenage fraudsters.

Dorsey, who respected Mudge’s history and experience, reached out to him, and asked him to ‘help the world’ by fixing Twitter’s security, and improving the public conversation.

But Mudge says that his work was constantly hampered by Twitter’s executives, who were more driven by public perception than actually serving the platform and its users.

Among Mudge’s accusations:

  • Twitter failed to prioritize the protection of sensitive user data, leaving many public figures, as well as dissidents, at personal risk, even after the 2020 hack
  • The company prioritized user growth over reducing spam, with executives incentivized by significant individual bonuses if the mDAU count kept going up
  • Mudge says that he warned colleagues that the company’s servers were running out-of-date and vulnerable software, but nothing was done to address this
  • Twitter executives withheld data about the number of breaches and lack of protection for user data, ‘instead presenting directors with rosy charts measuring unimportant changes’.
  • Mudge believes that the Indian government had forced Twitter to put one of its agents on the payroll, providing them with direct access to user data at a time of intense protests in the country
  • Twitter’s repeatedly failed to erase data on users who’ve explicitly requested such, due to flawed processes which meant that no central database could control such
  • Mudge says that around half of Twitter’s 7,000 full-time employees had wide access to the company’s internal software and that access was not closely monitored

In response, Twitter has said that Mudge’s testimony is ‘riddled with inaccuracies’, while accusing Mudge of ‘seeking to inflict harm on Twitter, its customers, and its shareholders’ due to his being fired from the company, which, Twitter says, related to poor performance and leadership.

But it’ll be impossible for Twitter to dismiss the accusations completely, and again, with Elon Musk looking to exit his Twitter deal based on the company’s misleading statements on bots and spam, this can only help to support his case.

Musk tweeted this in response to the whistleblower release:

The FTC, meanwhile, says that it’s now reviewing the new allegations, while the Senate Intelligence Committee is seeking to meet with Mudge further discuss his accusations.

It continues a horror run for Twitter CEO Parag Agrawal, who, since taking over the top job from Dorsey, has had to deal with one high-profile controversy after another, while also trying to re-shape the company into the one that he wants to lead.

Thus far, Agrawal has not exactly received glowing reviews from former staff, and it’ll be interesting to see if Dorsey and former product chief Kayvon Beykpour, who was also dismissed my Agrawal earlier this year, are questioned about Agrawal’s leadership as part of the upcoming Musk/Twitter court trial.

That could end up forming a key part of Musk’s case against the app. If Musk and Co. can establish that Twitter has a culture of secrecy, and is willing to mislead everyone, including its own board, about the extent of its problems, then it could well be viable that Twitter has indeed deliberately misled the market about the presence of bots on the platform.

As a reminder, Twitter says that bot accounts make up only 5% of its active 238 million ‘monetizable daily active users’, which is a custom metric that Twitter introduced in 2019 to more accurately represent its actual ad reach.

Som explained by Twitter at the time:

"Monetizable DAU are Twitter users who log in and access Twitter on any given day through twitter.com or our Twitter applications that are able to show ads.”

The intent of mDAU is to represent potential ad reach, not just users in general, which then gives the market a more accurate perspective on the company’s potential financial performance.

But Twitter’s method for measuring bots only sees the company sample 100 active accounts per day, amounting to 9k accounts examined every quarter. That’s the equivalent of 0.0038% of Twitter’s mDAU figure.

Which seems like a fractional amount, and if Musk and Co. can embed the idea that Twitter has only used this measure as a means to placate the market, and indeed its own board, in alignment with these broader disclosure trends, that could be a significant blow in Twitter’s defense.

Or worse, Twitter could also face penalties ‘in the hundreds of millions of dollars’ if these accusations are proven accurate. That may well constitute Material Adverse Effect, which is the very clause that Musk’s team is seeking to use to exit the deal.

Which then raises the question – was Mudge prompted by Musk’s team to release his statements at this time?

Mudge has stated that he has had no contact with Musk or his team, but Musk had since requested a briefing from Mudge on his experience.

Either way, it’s a major blow for Twitter, in general terms, given the potential penalties that could follow, but also with respect to the Musk deal, and the billions of dollars on the line for the app.

If nothing else, it paints a clear picture of dysfunction at the app, which is another element of Musk’s concerns with the company.

Again, 2022 has not been great for Twitter, and it looks set to get much worse yet.



Källlänk

SOCIAL

Meta lanserar två nya konstprojekt för att lyfta fram Metaversens kreativa möjligheter

Publicerad

Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Meta’s looking to better highlight the rising creative opportunities of its metaverse push, via two new art installations which will use mixed reality elements in their presentation.

The first is a ‘Meta House’ activation för Miami Art Week (December 1-3), which will include mixed reality experiences from emerging artists like COVLYONK och mer.

As you can see in this mini-documentary, digital artists are discovering new forms of expression within these evolving digital spaces, and Meta’s looking to highlight these artists, and the potential of such, to promote future opportunities.

Meta House will also feature live performances from Doja Cat and GloRilla, so it’s a pretty big, and expensive push from Meta to boost its appeal in this respect.

On another front, Instagram’s launching a new exhibition to showcase the work of Tomás Karmelo Amaya, which will also incorporate augmented reality elements.

“The exhibit ‘Embracing Our Sovereignty’ offers a glimpse into the lives of Amaya’s Indigenous family, friends and collaborators. For Amaya – a writer, director and multidisciplinary artist who is A:shiwi, Rarámuri and Yoeme – AR is a new space. In collaboration with Hayato Kuno, a visual and technical artist in Japan, Amaya used Meta Spark to add layers of meaning and storytelling to three of his images.

The activations are part of Meta’s larger push to better ingratiate itself with creative communities, and provide more avenues for monetization and expression via its tools.

Som förklarat av Meta:

“The next generation of art, culture and social interaction will be expressed through mediums that blend the physical and digital worlds – also known as mixed reality. And we envision the people leading this movement to be creatives from all backgrounds.”

Meta knows that if it wants its metaverse to be a hit, it will need creators to take part in building more engaging, original and unique experiences. Meta can’t do this alone, and with the expanded opportunities of VR art and other forms of digital expression, aligning itself with creative communities as it moves into these elements will be a key building block for its next-level experiences.

It’ll be interesting to see where Meta goes with this, and whether it does indeed help to make its various digital platforms a more appealing prospect for emerging artists.

And for marketers, it could help to provide some guidance on the creative opportunities for your own promotions, now and in future.

Meta’s Meta House will be open as part of Miami Art Week from December 1st to 3rd, while ‘Embracing Our Sovereignty’ opens on December 1st at 145 Plymouth Street in Brooklyn, NY.



Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska