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Meta Takes Next Steps Towards VR Social with the Expansion of Horizon Worlds

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Meta har meddelat that it’s making its Horizon Worlds VR creation and interaction platform available to all users in the US and Canada, which will serve as a key introduction to VR for many new Meta VR users who are set to find a headset under the Christmas tree this year.

Som förklarat av Meta:

“Horizon Worlds is a social VR experience where you can create and explore together. Since launching as an invite-only beta last year, we’ve been amazed by the community that’s begun to form and inspired by the unique experiences they’ve built.”

As you can see in the video, Horizon Worlds is kind of like the main city in The Lego Movie, where users can build whatever they like, and invite others to join in the experience. There are also various applications and options within Horizon where you can meet with friends and hang out, or play games, take quizzes, etc.

Though no legs. Legs are not welcome in the metaverse, at least at this stage.

The expansion of access to Horizon Worlds comes at a key time, with sales of Quest 2 headsets already three times higher than previous VR devices, based on estimates. Last month, Qualcomm, which provides chips for Quest units, said that Meta had already sold 10 million Quest 2 systems, and while Meta hasn’t provided any official sales figures, the indicators are that many more people are now paying attention to VR, which has likely been boosted by the company’s metaverse-inspired name change.

Given this, it’s expected, as noted, that there’ll be quite a few Quest 2 units encased in festive wrapping paper right now, and with these new users set to come online in the next few weeks, Meta will need to provide compelling experiences, and ideally, social VR tools, to capitalize on that attention.

While AR is set to play a big part in the next stage of digital engagement and interaction, the real, true vision of a fully immersive metaverse, which forms a computer-generated alternate reality, where anything is possible, can really only happen in VR.

That’s the vision Meta CEO Mark Zuckerberg showcased back in October at Facebook Connect, when he unveiled the ‘Meta’ name change.

Zuckerberg in the Metaverse

The only way to engage in fully immersive environments like this is via a VR headset, which is another reason why the expansion of Horizon Worlds is significant, and why Meta is keen to get it out there, and get the ball rolling in broader adoption of VR, which will also include new games (Meta’s adding a new ‘Arena Clash’ 3v3 laser tag game today, while other, more advanced games like ‘Grand Theft Auto’ are coming the VR soon) and other experiences.

Eventually, Horizon Worlds could be the next evolution of social media interaction, and as VR adoption increased, so too does the impetus for other people to get their own unit, in order to join their friends in this new experience.

The next stage of digital engagement is coming soon, as is the metaverse and more immersive creative options for connection.

Horizon Worlds is available to download for free on Quest 2 här.

Socialmediatoday.com

SOCIAL

Twitter utökar innehållsrekommendationer, visar användare fler tweets från profiler de inte följer

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Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed?

This is why – today, Twitter ramped up its tweet recommendations for a heap more users.

So you’re going to see more tweets in your feed based on things like:

  • Interests based on tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • People followed by people you follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

It’s similar to how Facebook and Instagram are now showing you more AI-based content recommendations, which stems from TikTok, and its focus on highlighting the most relevant content to each user, which is not directly tied to your own social graph.

There was a time when your social graph was the defining factor, which gave Facebook a huge advantage, but now, there’s been a bigger shift towards entertainment over social interaction, which expands the potential to show each user more interesting content, from a much broader range of sources.

Conceptually it makes sense, but it’s largely reliant on the platform algorithms being actually good at showing you the best content, based on your interests. TikTok is very good at this, hooking into your expressed likes and dislikes based on your viewing history.

Twitter, however, not so much.

In my experience, Twitter’s recommended topics are always pretty far off, and even within those topics, the tweets it highlights tend to also be off-topic, uninteresting, and even just weird a lot of the time.

Right now, Twitter seems convinced that I’m interested in ‘AirBnB’, ‘skönhet Influencers’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – yet every time I re-open the app, they’re on my Explore page once again.

It could be worse – last month it was showing me ‘Peanuts’ comics, so I had Charlie Brown’s massive head staring back at me every time I tapped over to the Explore tab.

Again, I’ve directly told Twitter that I’m not interested, but it keeps showing them to me, while today, after this new announcement, this is what my feed currently looks like:

And they just keep coming – every time I scroll back to the top, another 20 tweets are in my feed, with 80% being recommendations.

Look, this is probably a short-term push, and maybe it helps people discover new users to follow, and helps Twitter boost engagement. But again, if you’re seeing a heap more recommendations, this is why.

Hopefully, the feedback will help Twitter refine its topic and content streams.  



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