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Twitter Shares the Top Tweets and Trends of 2021



Twitter has shared an overview of the top tweets and trends of 2021, including the most like tweets, the most retweeted comments, the most discussed TV shows and movies and more.

And all in all, it’s a fairly good summary of the state of the world in 2021 – to start, the most-liked tweets underline the dominance of US politics. And also BTS.

That ‘Hello literally everyone’ tweet was posted during the great Facebook outage of October 2021, in which the online world freaked out for about 6 hours after an erroneous configuration change an Menlo Park. We made it through, though only barely.

The most retweeted tweet of the year also came from BTS, with this message in support of racial tolerance and equality.

Twitter most re-tweeted tweet of 2021

Asian communities were unfairly targeted in the wake of the COVID-19 outbreak, and many took to Twitter to share their support, and add their voice to calls for such division to cease.

The most tweeted about movies of the year list includes some classics:

  1. Black Panther
  2. Godzilla vs Kong
  3. Zack Snyder’s Justice League
  4. The Suicide Squad (2021)
  5. Spider-Man: No Way Home
  6. Space Jam: A New Legacy
  7. Black Widow
  8. Dune (2021)
  9. Mortal Kombat (2021)
  10. Shrek

Shrek still remains a highly memed, highly discussed, and beloved movie franchise, while Black Panther has also become a memorial film, of sorts, for actor Chadwick Boseman, who passed away in August last year.

The most tweeted about TV shows overall had a distinctly international flavor:

The most Tweeted TV shows included reality TV competition favorites Big Brother Brasil and A Fazenda 13, while K-drama Squid Game changed how we’ll view children’s games forever, taking the third spot for most discussed TV show worldwide. Escapism was another big theme from TV this year, creating a movement which manifested through meme creations, costume wearing, and more. 

Most tweeted TV shows in 2021

In terms of US shows, specifically, the listing was:

  1. Squid Game
  2. WandaVision
  3. Sesame Street
  4. Saturday Night Live
  5. Game of Thrones
  6. Jeopardy!
  7. Grey’s Anatomy
  8. The Simpsons
  9. Loki
  10. The Walking Dead

Game of Thrones – still a thorn in fans’ sides even years after the finale, though there is, of course, the new Game of Thrones shows coming out in the near future. Which will no doubt be perfect, true to the book renditions that will leave all fans happy.

Twitter has also shared insights into the most discussed sports teams and events, as well as the most used emojis:

Most tweeted emojis in 2021

That makes sense, with the crying and the laughing in the top two. For reference, those were also the most used tweets in 2020, and 2019 as well, though the order was the other way around, with the laughing while crying emoji being the most used overall.

It feels like a year where movie and TV discussion has been more prominent, because most of us have been stuck indoors more often, and in that respect, the overall snapshot provides an interesting perspective on what’s resonating with audiences right now.

The listing also underlines the expanded usage of Twitter around the world, with more international trends creeping into the overall lists, which means that more expansive – and ideally inclusive – conversation is emerging, exposing people to different cultures and content via the app.

You can check out Twitter’s full 2021 trends list here.


Meta Adds Instagram Audience Targeting for Facebook and IG Ads



Instagram Outlines Update Visual Elements to Better Connect with its Purpose

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers.

As you can see in this image, shared by media buyer Corey Henke, now, you can target your ads to people who follow your IG account within your campaign setup, giving you a whole new audience to consider in your promotional process.

Which might not sound like much – and it probably also sounds like something that’s been available for some time. Right?

But it isn’t.

As noted by Meta ads expert Jon Loomer, up till now, you’ve been able to create a custom audience of your Facebook followers, but not your Instagram audience. That’s made it virtually impossible to focus on your IG followers specifically – which is generally, for most brands, much different to their Facebook following.

So, you can now use this as an ad targeting option, to reach people who’ve shown interest in your products on IG with your offers and promotions, while you can also use it as your source for a Lookalike Audience.

There’s a range of options here, and it’ll definitely come in handy for many marketers.

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