SOCIAL
Social Platforms Share Insights into Emoji Usage for World Emoji Day
Today is International Emoji Day, and to mark the occasion, Instagram and Twitter have shared some new emoji usage insights, which could help to get you thinking about your emoji use.
Because let’s face it, you use emojis. Virtually everyone now uses emoji response in some way, with emoji usage rising every year.
Instagram has chosen to focus on sports with its Emoji Day insights, with the most popular sports emojis in the app based on usage in different regions.
Note that soccer actually comes out above all of these, and I would also suggest that the visual nature of the app also plays a part in which emojis are most used in each region.
I mean, I live in Australia, and I can tell you that surfing is not the most popular sport in the region.
Over on Twitter, the Twitter Business handle has shared its own display of its most used emojis.
Today is one of the most important social media holidays… #WorldEmojiDay ????
To celebrate, we wanted to share with you our most used emojis of 2022!
Share with us your 3 most used emojis ???? pic.twitter.com/3gx04VXNcx
— Twitter Business (@TwitterBusiness) July 17, 2022
It’s interesting to consider which emojis are your own most used, and what that says about your presence. Though Twitter also has the advantage of being able to extract this data into a word cloud, which is not easy without API access – but you likely know which are your most used emojis via your own process.
In general, however, the most used emojis within tweets are the ‘crying’, ‘laughing while crying’ and ‘concerned’ faces.
Those trends shifted over the last year or so, with the pandemic causing a change in general sentiment. But in most cases, these are the most commonly used emoji characters.
Though if you want more specific perspective:
That’s a lot to take in, but you can find more region-specific notes and insight here.
And finally, adding a little more emoji usage insight, Emojipedia has also awarded its 2022 World Emoji Awards:
- Most Popular New Emoji – Awarded to an emoji approved in 2020, the ‘Heart on Fire’ emoji came out on top
- Most Anticipated Emoji – Users are apparently most looking forward to the ‘melting face’ emoji more than any other
- Most 2021 Emoji – The syringe emoji was voted the most representative visual of 2021
- Lifetime Achievement – The most used emoji, old or new, is the ‘Loudly Crying Face’, which, as per above, is also very popular on Twitter
It’s interesting to note the most used emojis, and how consistently they’ve appeared in such lists.
Either way, the bottom line is that emoji usage continues to rise, and if you haven’t considered using emoji in your social posts and content, these guides and notes may provide some perspective on just how you could consider going about it – and why you should.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
19 Best SEO Tools in 2024 (For Every Use Case)
Daily Search Forum Recap: April 19, 2024
How to Make $5000 of Passive Income Every Month in WordPress
13 Best HubSpot Alternatives for 2024 (Free + Paid)
Battling for Attention in the 2024 Election Year Media Frenzy
25 WordPress Alternatives Best For SEO
7 Best WooCommerce Points and Rewards Plugins (Free & Paid)
AI Will Transform the Workplace. Here’s How HR Can Prepare for It.
Tinuiti Marketing Analytics Recognized by Forrester
Google Answers Whether Having Two Sites Affects Rankings
-
PPC7 days ago19 Best SEO Tools in 2024 (For Every Use Case)
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: April 19, 2024
-
WORDPRESS7 days agoHow to Make $5000 of Passive Income Every Month in WordPress
-
WORDPRESS5 days ago13 Best HubSpot Alternatives for 2024 (Free + Paid)
-
MARKETING6 days agoBattling for Attention in the 2024 Election Year Media Frenzy
-
SEO7 days ago25 WordPress Alternatives Best For SEO
-
WORDPRESS6 days ago7 Best WooCommerce Points and Rewards Plugins (Free & Paid)
-
AFFILIATE MARKETING7 days agoAI Will Transform the Workplace. Here’s How HR Can Prepare for It.
You must be logged in to post a comment Login