Hey, remember how Meta acquired GIF platform GIPHY back in 2020, then did nothing much at all with the app, and hasn’t really changed or integrated...
It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click...
Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers...
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and...
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on...
Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were...