dataxu is now Roku
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on October 22 and will…
Tim and Chris Vanderhook buy back Viant – Adelphic DSP
Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction…