After previewing the option last week at its annual Cannes Lions event, Twitter is now rolling out Branded Likes to more businesses, with managed advertisers in...
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. An ‘attribution window’ refers to...
Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, which will enable brands to create custom Like...
Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor...
As social media usage evolves, so too do usage trends, and the content types that people find the most engaging, and more enticing in social apps....
The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for...
Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies,...
After several months of testing, Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android....
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to...
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are...