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Google Ads Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & Suspended 5.6 Million Advertisers

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Google Ads Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & Suspended 5.6 Million Advertisers

Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.

How does this compare to last year?

  • 2021: 3.4 billion ads removed/blocked
  • 2020: 3.1 billion ads removed/blocked
  • 2021: 5.7 billion ads restricted
  • 2020: 6.4 billion ads restricted
  • 2021: 5.6 million advertiser accounts suspended
  • 2020: 1.7 million advertiser accounts suspended
  • 2021: 1.7 billion ads removed from pages
  • 2020: 1.3 billion ads removed from pages

So all the numbers increased with the exception of the number of ads restricted. While the number of accounts suspended sky rocketed this year. Google did write “as we shared in our 2020 report, we’ve seen an increase in fraudulent activity during the pandemic. In 2021, we continued to see bad actors operate with more sophistication and at a greater scale, using a variety of tactics to evade our detection. This included creating thousands of accounts simultaneously and using techniques like cloaking and text manipulation to show our reviewers and systems different ad content than they’d show a user — making that content more difficult to detect and enforce against.”

Here are some of the revised charts:

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There are more details and information over here.

Forum discussion at Twitter.

Source: www.seroundtable.com

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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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