So Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4....
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. To be exact – July 1,...
Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics...
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging...
Google Analytics collects a massive amount of data about user traffic and behavior on your website, ranging from acquisition to conversion. While the amount of data you...
Customer journey analytics: A snapshot What it is. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users...
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side....
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving...
As it seeks new ways to help businesses capitalize on its ad and recruitment tools, and maximize performance across its platform, LinkedIn has announced that it’s...