Former Brazilian president Luiz Inacio Lula da Silva is working to boost his social media presence ahead of a presidential election in four months for help...
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated...
It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any...
Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM...
Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
According to a BrightLocal survey, 99 percent of consumers have used the internet to search for information about a local business over the last year, and...
You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store. Source...
It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any...
As it continues to lose ground to TikTok, where people are increasingly spending their social media time, Facebook is constantly trying to figure out new ways...