Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to...
In 2024, affiliate marketing will see brand-creator alliances rise, TikTok vs. Amazon competition, programmatic opportunities, and more, says Awin’s global head of content, Rob Davinson. Affiliate...
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier...
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the...
Today, brands risk being the center of a social media storm for marketing that includes, or supports, the trans community. How is this affecting Pride campaigns...
The drinks brand is leaning into humor and good-old-fashioned human fallibility as a growing number of companies seek to wow audiences with the capabilities of ChatGPT...
The metaverse got more than its 15 minutes of fame. There was a steady rise of hype in 2021 capped by Facebook’s renaming as Meta. Many...
While the reinstatement of Donald Trump’s Twitter account in November had some advertisers packing up in protest, many will strike a different tune with Meta-owned Facebook...