SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater...
A transformative shift is happening, and it’s not AI. The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence,...
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated...
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and...
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you...
Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spongebob and...
Content marketing and SEO are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some...
The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and...