Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture,...
Opinions expressed by Entrepreneur contributors are their own. In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate...
It’s no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you...
You have probably experienced reporting first page rankings to your client before but they don’t see it on their end – that’s because your rank tracker...
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for...
A data warehouse is an enterprise system used for business intelligence analysis and reporting of structured and semi-structured data. With almost everything around us becoming...
Are you considering investing in an influencer marketing campaign for your business? Want to know the positives and negatives of using influencers on social media? Shane...
Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with...
Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these...
Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving...