Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a customer engagement platform, and...
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found....
Share Tweet Share Email JCDecaux has released a foresight report written in collaboration with global strategic futures consultancy The Future Laboratory, into how to connect with...
Petco is among many brands leaning into social commerce Social commerce, well accepted by consumers worldwide, still feels a little risky to U.S. consumers. A new...
The cost-of-living crisis has led to a decrease in new year’s resolutions and a focus on personal health and finances, writes Alexandra Sheppard of Roast. Is...
Consumers who say they purchased videos from Amazon Prime are urging a federal judge to let them proceed with a lawsuit alleging the company duped them...
What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper...
TikTok has repeatedly explained that it’s not a social media app, it’s an entertainment platform, with a focus on showcasing the best video content, not building...
The metaverse has become such a vague term, incorporating so many different tech elements, that it’s hard to say what people really understand about the next...
Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new...