The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage...
Remember when we used to wake up bright and early and commute to the office five days a week?
Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that...
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to...
eCommerce brands take note – today, Meta is launching a new Community Feedback Policy in the US, which will provide more specific parameters on what’s allowed within...
TikTok has shared the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to...
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can...
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while...
Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the...