For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come—Google began phasing out third-party...
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when...
How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy?...
![How To Harness First-Party Data & Win In A Cookieless Future [Webinar]](https://articles.entireweb.com/wp-content/uploads/2022/04/How-To-Harness-First-Party-Data-Win-In-A-Cookieless.jpg "How To Harness First-Party Data & Win In A Cookieless Future [Webinar]")
Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data?...
As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a...
With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI...
A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality...
![Paid Search In A Cookieless World: Are You Ready? [Webinar]](https://articles.entireweb.com/wp-content/uploads/2022/02/Paid-Search-In-A-Cookieless-World-Are-You-Ready-Webinar.jpg "Paid Search In A Cookieless World: Are You Ready? [Webinar]")
You’ve been relying on cookies to deliver your marketing campaigns for years, but the days of third-party cookies are ending. What does this major change mean...
Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice...
