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YouTube has made new updates to improve how it uses artificial intelligence (AI). These updates help people who use YouTube in different ways, like listening to...
Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s...
Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV...
Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming...
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to...
YouTube Shorts has been a big hit for the platform, with the TikTok-like short-form video feed now driving over 30 billion daily views in the app....
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets...
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and...
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year...
