Email is an evergreen marketing tool. Our email address is a digital equivalent to our home address. So, we give it only to those we trust....
A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our...
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to...
Data is the lifeblood of high-functioning marketing organizations, which explains why customer data platforms are so hot right now. CDPs serve as the “single source of...
“Build versus buy” in the context of technology marketplaces is a long-running debate. At Real Story Group, we see this debate getting revisited for marketing tech stacks,...
Customer relationship management (CRM) is the system that a company sets up to manage prospect and customer interactions and analyze their data to improve business relationships. By...
The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3 billion by 2026. This growth is being driven by several...
InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform....
The quality of the customer experience is a determining factor of a successful business. 50% of consumers tend to switch to an alternative brand after one...
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of...