The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group...
mParticle, the customer data platform, has announced the launch of a set of tools under the name Journeys to support the optimization of each step of...
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have...
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in...
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing...
![4 Solid Pillars of Customer Retention [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/04/1651195640_4-Solid-Pillars-of-Customer-Retention-Infographic.png "4 Solid Pillars of Customer Retention [Infographic]")
Acquiring new customers gets more focus in marketing circles, but keeping those that have already made a purchase is just as – if not more important,...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click...
