Drift, the B2B conversational marketing platform, has launched a new offering — Conversational Service — and combined all three of its core offerings in the Drift...
In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he...
A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the...
Customer journey analytics: A snapshot What it is. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users...
There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which...
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy with the experience they are provided, they become the...
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a...
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping,...
Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). ...