Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing...
It looks like Google Site Kit, the Google plugin for WordPress, has bridged in another Google data platform named Google Question Hub. This is in addition...
Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data...
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are...
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes...
Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often...
When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
How do you know when your marketing is excellent, important or had the impact you expected? Ultimately, it comes down to being able to measure marketing...
Insurance holds importance for everybody as it deals directly with the safety of our lives and assets. Big data analytics is an innovation that helps companies...