If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This...
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all....
People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most...
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven...
When it comes to the modern e-commerce landscape, customer experience is everything. Your customers now expect seamless service across all platforms as more businesses move to...
There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably...
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when...
There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably...
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference....
Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and...