As users and brands continue to flock to Meta’s Twitter rival Threads, we ask agency experts how, if at all, they’re advising clients to react. Threads...
Today, brands risk being the center of a social media storm for marketing that includes, or supports, the trans community. How is this affecting Pride campaigns...
The drinks brand is leaning into humor and good-old-fashioned human fallibility as a growing number of companies seek to wow audiences with the capabilities of ChatGPT...
The metaverse got more than its 15 minutes of fame. There was a steady rise of hype in 2021 capped by Facebook’s renaming as Meta. Many...
We spoke to nine influencer marketing specialists from The Drum Network about de-influencing, the latest trend in which content creators are making anti-ads for popular products....
The shopping app proves that consumer confidence and community are key to a thriving business post-Covid, writes Michaela Zhu of Emerging Communications. Little Red Book, aka...
While the reinstatement of Donald Trump’s Twitter account in November had some advertisers packing up in protest, many will strike a different tune with Meta-owned Facebook...
The cost-of-living crisis has led to a decrease in new year’s resolutions and a focus on personal health and finances, writes Alexandra Sheppard of Roast. Is...
Facebook, Messenger and Instagram users will now be able to manage account settings – including new advertising controls – in one, centralized location. The changes may...