Before diving in to all things editorial guidelines, a quick introduction. I head up the content team here at Optimizely. I’m responsible for developing our...
Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system...
Quick: Name the tool most critical for effectively managing your content marketing program. No matter your role or responsibilities, the answer should be an editorial calendar....
![Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]](https://articles.entireweb.com/wp-content/uploads/2022/09/Why-B2B-Companies-are-Entering-the-Editorial-Space-What.jpgkeepProtocol.jpeg "Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]")
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.
![How to Create an Editorial Calendar in Google Calendar [Free Templates]](https://articles.entireweb.com/wp-content/uploads/2022/04/How-to-Create-an-Editorial-Calendar-in-Google-Calendar-Free.jpgkeepProtocol.jpeg "How to Create an Editorial Calendar in Google Calendar [Free Templates]")
Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of...
![How to Create an Editorial Calendar [Examples + Templates]](https://articles.entireweb.com/wp-content/uploads/2022/03/How-to-Create-an-Editorial-Calendar-Examples-Templates.jpgkeepProtocol.jpeg "How to Create an Editorial Calendar [Examples + Templates]")
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad...
For time-starved marketers, sitting down to create an editorial calendar can feel like a monumental task. There’s always a deadline looming or a publishing date approaching...
When I first started practicing my editorial skills on the HubSpot Marketing Blog, I didn’t quite realize how much time each one would take.
Updated January 6, 2022 Too many companies focus on the logistics of their editorial calendar – what days content is publishing, at what times, and at...