MARKETING

How To Create An Editorial Calendar In 10 Minutes

Published

2 years ago

March 29, 2022

Entireweb News Bot

11 B2B Content Ideas to Fuel your Marketing (with Examples)

For time-starved marketers, sitting down to create an editorial calendar can feel like a monumental task.

There’s always a deadline looming or a publishing date approaching that needs your attention ASAP.

So, it’s no wonder that 46% of marketers don’t have a documented content strategy.

The irony is that creating an editorial calendar can actually save you time. So, we’re going to walk you through the process of quickly creating an editorial calendar. Here are the cliff notes:

Determine your overall content goals
Decide which platform to use to build your calendar
Determine your content workflow
Determine your content distribution plan
Assign relevant tasks to relevant people

Before we dig into the details, though, let’s cover the basics:

What’s an editorial calendar and why is it important?

An editorial calendar is a long-term timeline for planning and executing your content marketing strategy. Closely related to other planning tools like publishing schedules and content calendars, an editorial calendar often serves as the primary or master calendar from which more detailed plans are derived.

As for why it’s important, Michele Linn, co-founder and chief strategy officer at Mantis Research, puts it this way: ”Regardless of where you are in your content marketing efforts, it’s important to have an editorial calendar to keep your content consistent and relevant. It also helps keep your marketing team on the same page and is a great reference for your management.”

Here are a few other perks of having a good editorial calendar:

Reduces the amount of time spent writing and scheduling because your team isn’t constantly planning on the fly or re-inventing the wheel when creating content.
Makes it easier to handle unexpected events because you can see the big picture and move things around accordingly.
Improves collaboration within your marketing team, with management, with other departments in your company, and with outside stakeholders.
Provides the vantage point needed to repurpose your existing or evergreen content and use your resources more efficiently.
Allows you to measure results based on your marketing objectives and change course when needed instead of winging it.

What does a good editorial calendar template look like?

As you can see in the editorial calendar example above, a good template details how various elements connect to your overall content strategy. It often takes major events or campaigns occurring over the next 12 months and breaks them down into the following categories:

Goals
Tactics and frequency
Person or department responsible
Important collaborators
Key distribution channels
Publishing deadlines

You can use a variety of tools to make your editorial calendar. Many large marketing teams use content calendar software, but you can also use spreadsheets (as shown above), traditional calendars, whiteboards with markers and sticky notes, Kanban boards, or other project management tools.

Wondering why there are so many options? It’s because different tools allow you to visualize your editorial calendar in different ways. You should also consider things like ease of use, personal preferences, size of your team, integration with other tools, and scalability before deciding on which method to use. (We’ll go into more detail on how to choose the best one for your organization in a bit.)

How to create an editorial calendar quickly

Now that we’ve covered the basics, it’s time to get into some details. In this section, we’ll cover five steps to creating an editorial calendar as fast as possible.

Step 1: Determine your overall content goals

Since your editorial calendar is a plan for executing your overall content goals, figuring out what those goals are is the best place to start. What are you trying to achieve? What outcome defines success?

If you already know the answers to these questions, take a minute to jot them down. If not, you can use the following common content marketing goals as a starting point:

Building brand awareness
Educating your audience
Building credibility and trust with customers and industry peers
Generating demand and leads
Nurturing subscribers and leads
Building loyalty with existing customers
Driving attendance to events
Generating sales and/or revenue
Building a subscriber list
Supporting the launch of a new product

You may have multiple goals, and that’s okay — in fact, it’s probably the most likely scenario. But it makes it even more important to clearly identify them now so you take them into account when planning out your calendar.

After all, your goals are going to determine everything from the type of content you create to the distribution channel you choose to the language in your CTA. Sometimes different goals require a different approach; other times, there may be areas of overlap or opportunities for synergy.

For example, let’s say you’re trying to build a subscriber list while simultaneously supporting a new product launch. You could approach them both separately, using different blog articles and social media ads for each goal. Or you could develop a webinar designed to both attract subscribers and promote the new product.

Step 2: Decide which platform to use to build your own editorial calendar

Once you’ve determined your goals, the next step is to choose a platform to build the actual calendar. So, let’s take a deeper look into the tools we mentioned earlier to figure out what’s best for your team.

Spreadsheets

Whether you build them through Microsoft Excel or Google Sheets, spreadsheets are a favorite tool for many content marketers. Besides being free, they have a relatively short learning curve and can be paired with calendar apps and other planning tools.

However, spreadsheets can be a bear to maintain—especially if you have a large content marketing operation. They’re also not great for collaborating as comments can be hard to keep track of, often necessitating another form of communication that’s not tied to the calendar itself.

Calendar apps

Digital calendar apps like Google Calendar or Apple Calendar are a straightforward way to keep tabs on content deadlines and publishing dates. They’re free, easy to use, and familiar to just about everyone.

The main problem is that there’s a lot more to editorial calendars than just the key dates, and you’ll have to find a separate way to track that information.

Whiteboards

Back in the day, editors would use whiteboards to keep track of everything. And this method does still have its uses, including brainstorming content ideas and providing a visual representation of the editorial calendar. However, whiteboards fall short when it comes to communicating the information on them to anyone else on your team.

Project management tools

Visual Kanban boards, Gantt charts, and other project management tools are great for managing your editorial calendar once it’s created. There are a number of kanban software programs out there, like Jira and Trello, that provide templates to set up a board quickly.

The main downside of going this route is that it’s often just another siloed solution — disconnected from your other marketing tools, calendars, and communication methods.

Content calendar software

As you’re probably picking up by now, many tools tend to solve one problem while ignoring another, often leaving marketers to hobble together an inefficient solution. For this reason, many teams are switching to content calendar software to create and manage their editorial calendars.

For example, Welcome’s content calendar software is custom-built for marketing teams, bringing together all the tools you need in one easy-to-use platform. If you’re thinking you probably can’t afford it, even the free version of Welcome’s software includes the following:

Spreadsheet planning
Monthly editorial calendar
Timeline and Gantt views
Kanban boards
Collaborative messaging
Project management
Flexible workflows
Alerts and notifications

For a better idea of how content calendar software can improve your efficiency, take the case of Orolia. Like many others, Orolia’s marketing team was struggling with visibility and collaboration, mostly caused by a haphazard collection of point solutions and a mar-tech ecosystem that wasn’t strategically integrated.

As Patrick Bark, Senior Marketing Coordinator at Orolia, explains: “The team as a whole had hit a roadblock. We were using multiple tools; each solved a specific problem and had limited interaction with another. We resorted to an excel file to track campaigns in one place and soon enough, it had 8 tabs! It took us up to 4 hours of meetings every week to align everyone. We were at a critical point — but we needed a better way”

So at the end of 2020, Orolia decided to try out Welcome’s content calendar software. Here’s what happened:

Shared calendars helped align stakeholders with campaign plans and important details.
Customizable workflows allowed Orolia’s marketing team to define a repeatable content creation process.
Content optimization tools enabled subject matter experts (SMEs) to collaborate in real-time and ensure compliance.

To date, team productivity at Orolia is up thanks to centralized planning and streamlined collaboration. Plus, 87% of the time previously spent in weekly meetings is now used for productive work.

Step 3: Determine your content workflow

Once you’ve chosen your platform, the next thing to think about is your workflow for content creation. Specifically, how does a piece of content move from the first to the last draft in your organization? What steps does it go through before it’s ready to publish?

Often, this depends on the size of your team and the amount of content you’re producing. For small teams with minimal output, your content may only go through one or two touchpoints before being published — from the writer to the content strategist, for example.

For larger teams that generate loads of content, your pieces may pass through many more stages between the first and last draft. In this case, your workflows are going to have a lot of dependencies, meaning certain tasks can’t be started until another one is complete.

Let’s say you’re creating a long-form blog post in conjunction with the product development team. Here’s an example of what a workflow may look like:

Research keywords
Interview SME from the product development team
Develop title and outline
Write article based on research and SME interview
First round of edits
First round of changes
Final round of edits
Final changes
Final approval
Add visuals and graphics
Publish article and/or send to client for review

Fortunately, you don’t have to begin assigning tasks for every single piece of content while creating your yearly editorial calendar. That can be saved for the monthly content or editorial calendar, which is more focused on day-to-day task management.

However, you need to have a general idea of how long it takes a piece of content to move from start to finish. Otherwise, you’re likely to create a publishing schedule that’s either impossible to execute or way too lax.

Step 4: Determine your content distribution plan

The next thing to wrap your head around is the distribution channels you plan to use to get your content in front of your audience. To do this, you’ll want to back up a bit and think about where your target audience usually hangs out online.

For example, if you’re targeting B2B buyers, LinkedIn is going to be one of your best options. If you’re targeting B2C Gen Z buyers, on the other hand, platforms like TikTok and YouTube are typically a better bet.

Whichever channels or mix of channels you select, it’s important to identify them during the editorial planning process because they can dictate the type of content you produce. Using the example above, long-form blog articles, short-form thought leadership content, and white papers are better suited for LinkedIn while short, fast-paced videos are better for TikTok.

Another consideration for content distribution is frequency or publishing cadence. Each channel has its own rhythm and expectations for how often you should be posting content. Even within social channels, each platform has its own ideal frequency:

Instagram: 3-7 social media posts per week.
Facebook: 1-2 posts per day.
Twitter: 1-5 tweets per day.
LinkedIn: 1-5 posts per day.

It’s important to get this right — otherwise, your content may not have the impact you’d expect. In fact, 27% of consumers say low-quality or infrequently published content would lead them to believe that a brand is out of touch or not up to date with customer habits.

Step 5: Assign relevant tasks to relevant people

Now that you have a general idea of workflows and channels, you can begin to assign tasks to the appropriate people. Going back to the blog post workflow we outlined above, here’s an example of what this might look like:

TASK	PERSON(S) RESPONSIBLE
Research keywords	Content strategist or SEO expert
Interview SME from the product development team	Content strategist or writer
Develop title and outline	Content strategist or writer
Write article based on research and SME interview	Writer
First round of edits	Editor
First round of approval	Strategist
Make changes	Writer
Final round of edits	Editor
Final changes	Writer
Final approval and/or changes	Content strategist
Add visuals and graphics	Graphic design team or creative director
Publish article or send to client	Producer or content strategist/manager

As we said before, you don’t need to assign each step in the workflow at this point. However, this is a good exercise to go through on a general level to make sure you have the staff necessary to execute your plan.

For example, let’s say you have one writer on staff who has the capacity to handle two articles per week. If you’ve planned to publish five articles a week, you know right off the bat that you’re going to need to hire additional writers.

Editorial calendar FAQs

What does an editorial calendar include?

A 12-month editorial calendar typically includes key elements that connect to your overall content marketing strategy, focusing on the who, what, when, and where of content production. Examples of such elements include tactics, content ideas, deadlines, posting frequency, publishing dates, collaborators, and distribution channels.

What is editorial calendar management?

Editorial calendar management refers to executing the plan laid forth in the calendar itself. It’s like creating a schedule for the year and then making sure everyone is following it on a daily basis.

What’s the difference between an editorial calendar and a content calendar?

In short? Scope. An editorial calendar focuses on the big picture whereas a content calendar gets into the finer details. Another way to think of it is that an editorial calendar is a zoomed out, long-term plan for executing your content strategy. In contrast, a content calendar zooms in, outlining a day-by-day plan for meeting the deadlines in the editorial calendar.

That said, many content marketing professionals use the terms editorial calendar and content calendar interchangeably. Oftentimes, this is because the editorial and content calendars are combined into one tool or spreadsheet.

In this case, the editorial calendar acts as the primary calendar, allowing marketers to see everything at a glance. Separate calendars or tabs are then integrated within the primary calendar to allow marketers to dig deeper into each task, seeing what needs to be done on a daily basis.

Conclusion

There you have it! Now you know how to create editorial calendars in a snap. We know you’re busy, so we’ll let you get to it. Best of luck out there!

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MARKETING

The Complete Guide to Becoming an Authentic Thought Leader

Published

18 hours ago

December 2, 2023

Entireweb News Bot

The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.

Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.

Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.

Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.

Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.

5. Establish communication channels (How)

Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:

Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.

Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.

Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.

Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.

Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.

6. Think of thought leadership as part of your content marketing efforts

As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.

Think of it as top-of-the-funnel content to:

Build awareness about your brand
Highlight the problems you solve
Demonstrate expertise by platforming experts within the company who deliver solutions

Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.

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MARKETING

How to Increase Survey Completion Rate With 5 Top Tips

Published

2 days ago

December 1, 2023

Entireweb News Bot

How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable.

I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates.

My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard.

Why Measure Survey Completion

Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish.

They’ve written up a 10-question survey and invited 100 cats from all socioeconomic rungs — rough and hungry alley cats all the way up to the ones that thrice daily enjoy their Fancy Feast from a crystal dish.

Now, survey completion rates are measured with two metrics: response rate and completion rate. Combining those metrics determines what percentage, out of all 100 cats, finished the entire survey. If all 100 give their full report on how delicious fish is, you’d achieve 100% survey completion and know that your information is as accurate as possible.

But the truth is, nobody achieves 100% survey completion, not even golden retrievers.

With this in mind, here’s how it plays out:

Let’s say 10 cats never show up for the survey because they were sleeping.
Of the 90 cats that started the survey, only 25 got through a few questions. Then, they wandered off to knock over drinks.
Thus, 90 cats gave some level of response, and 65 completed the survey (90 – 25 = 65).
Unfortunately, those 25 cats who only partially completed the survey had important opinions — they like salmon way more than any other fish.

The cat researchers achieved 72% survey completion (65 divided by 90), but their survey will not reflect the 25% of cats — a full quarter! — that vastly prefer salmon. (The other 65 cats had no statistically significant preference, by the way. They just wanted to eat whatever fish they saw.)

Now, the Kitty Committee reviews the research and decides, well, if they like any old fish they see, then offer the least expensive ones so they get the highest profit margin.

CatCorp, their competitors, ran the same survey; however, they offered all 100 participants their own glass of water to knock over — with a fish inside, even!

Only 10 of their 100 cats started, but did not finish the survey. And the same 10 lazy cats from the other survey didn’t show up to this one, either.

So, there were 90 respondents and 80 completed surveys. CatCorp achieved an 88% completion rate (80 divided by 90), which recorded that most cats don’t care, but some really want salmon. CatCorp made salmon available and enjoyed higher profits than the Kitty Committee.

So you see, the higher your survey completion rates, the more reliable your data is. From there, you can make solid, data-driven decisions that are more accurate and effective. That’s the goal.

We measure the completion rates to be able to say, “Here’s how sure we can feel that this information is accurate.”

And if there’s a Maine Coon tycoon looking to invest, will they be more likely to do business with a cat food company whose decision-making metrics are 72% accurate or 88%? I suppose it could depend on who’s serving salmon.

What is survey completion rate?

Survey completion rate refers to the number of completed surveys divided by the number of total survey respondents. The result is then multiplied by 100 to get a percentage. Survey respondents include those who completed the survey, and those who started the survey but didn’t complete it.

While math was not my strongest subject in school, I had the great opportunity to take several college-level research and statistics classes, and the software we used did the math for us. That’s why I used 100 cats — to keep the math easy so we could focus on the importance of building reliable data.

Now, we’re going to talk equations and use more realistic numbers. Here’s the formula:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

So, we need to take the number of completed surveys and divide that by the number of people who responded to at least one of your survey questions. Even just one question answered qualifies them as a respondent (versus nonrespondent, i.e., the 10 lazy cats who never show up).

Now, you’re running an email survey for, let’s say, Patton Avenue Pet Company. We’ll guess that the email list has 5,000 unique addresses to contact. You send out your survey to all of them.

Your analytics data reports that 3,000 people responded to one or more of your survey questions. Then, 1,200 of those respondents actually completed the entire survey.

3,000/5000 = 0.6 = 60% — that’s your pool of survey respondents who answered at least one question. That sounds pretty good! But some of them didn’t finish the survey. You need to know the percentage of people who completed the entire survey. So here we go:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

Completion rate = (1,200/3,000) = 0.40 = 40%

Voila, 40% of your respondents did the entire survey.

Response Rate vs. Completion Rate

Okay, so we know why the completion rate matters and how we find the right number. But did you also hear the term response rate? They are completely different figures based on separate equations, and I’ll show them side by side to highlight the differences.

Completion Rate = # of Completed Surveys divided by # of Respondents
Response Rate = # of Respondents divided by Total # of surveys sent out

Here are examples using the same numbers from above:

Completion Rate = (1200/3,000) = 0.40 = 40%

Response Rate = (3,000/5000) = 0.60 = 60%

So, they are different figures that describe different things:

Completion rate: The percentage of your respondents that completed the entire survey. As a result, it indicates how sure we are that the information we have is accurate.
Response rate: The percentage of people who responded in any way to our survey questions.

The follow-up question is: How can we make this number as high as possible in order to be closer to a truer and more complete data set from the population we surveyed?

There’s more to learn about response rates and how to bump them up as high as you can, but we’re going to keep trucking with completion rates!

What’s a good survey completion rate?

That is a heavily loaded question. People in our industry have to say, “It depends,” far more than anybody wants to hear it, but it depends. Sorry about that.

There are lots of factors at play, such as what kind of survey you’re doing, what industry you’re doing it in, if it’s an internal or external survey, the population or sample size, the confidence level you’d like to hit, the margin of error you’re willing to accept, etc.

But you can’t really get a high completion rate unless you increase response rates first.

So instead of focusing on what’s a good completion rate, I think it’s more important to understand what makes a good response rate. Aim high enough, and survey completions should follow.

I checked in with the Qualtrics community and found this discussion about survey response rates:

“Just wondering what are the average response rates we see for online B2B CX surveys? […]

Current response rates: 6%–8%… We are looking at boosting the response rates but would first like to understand what is the average.”

The best answer came from a government service provider that works with businesses. The poster notes that their service is free to use, so they get very high response rates.

“I would say around 30–40% response rates to transactional surveys,” they write. “Our annual pulse survey usually sits closer to 12%. I think the type of survey and how long it has been since you rendered services is a huge factor.”

Since this conversation, “Delighted” (the Qualtrics blog) reported some fresher data:

survey completion rate vs number of questions new data, qualtrics data

Image Source

The takeaway here is that response rates vary widely depending on the channel you use to reach respondents. On the upper end, the Qualtrics blog reports that customers had 85% response rates for employee email NPS surveys and 33% for email NPS surveys.

A good response rate, the blog writes, “ranges between 5% and 30%. An excellent response rate is 50% or higher.”

This echoes reports from Customer Thermometer, which marks a response rate of 50% or higher as excellent. Response rates between 5%-30% are much more typical, the report notes. High response rates are driven by a strong motivation to complete the survey or a personal relationship between the brand and the customer.

If your business does little person-to-person contact, you’re out of luck. Customer Thermometer says you should expect responses on the lower end of the scale. The same goes for surveys distributed from unknown senders, which typically yield the lowest level of responses.

According to SurveyMonkey, surveys where the sender has no prior relationship have response rates of 20% to 30% on the high end.

Whatever numbers you do get, keep making those efforts to bring response rates up. That way, you have a better chance of increasing your survey completion rate. How, you ask?

Tips to Increase Survey Completion

If you want to boost survey completions among your customers, try the following tips.

1. Keep your survey brief.

We shouldn’t cram lots of questions into one survey, even if it’s tempting. Sure, it’d be nice to have more data points, but random people will probably not hunker down for 100 questions when we catch them during their half-hour lunch break.

Keep it short. Pare it down in any way you can.

Survey completion rate versus number of questions is a correlative relationship — the more questions you ask, the fewer people will answer them all. If you have the budget to pay the respondents, it’s a different story — to a degree.

“If you’re paying for survey responses, you’re more likely to get completions of a decently-sized survey. You’ll just want to avoid survey lengths that might tire, confuse, or frustrate the user. You’ll want to aim for quality over quantity,” says Pamela Bump, Head of Content Growth at HubSpot.

2. Give your customers an incentive.

For instance, if they’re cats, you could give them a glass of water with a fish inside.

Offer incentives that make sense for your target audience. If they feel like they are being rewarded for giving their time, they will have more motivation to complete the survey.

This can even accomplish two things at once — if you offer promo codes, discounts on products, or free shipping, it encourages them to shop with you again.

3. Keep it smooth and easy.

Keep your survey easy to read. Simplifying your questions has at least two benefits: People will understand the question better and give you the information you need, and people won’t get confused or frustrated and just leave the survey.

4. Know your customers and how to meet them where they are.

Here’s an anecdote about understanding your customers and learning how best to meet them where they are.

Early on in her role, Pamela Bump, HubSpot’s Head of Content Growth, conducted a survey of HubSpot Blog readers to learn more about their expertise levels, interests, challenges, and opportunities. Once published, she shared the survey with the blog’s email subscribers and a top reader list she had developed, aiming to receive 150+ responses.

“When the 20-question survey was getting a low response rate, I realized that blog readers were on the blog to read — not to give feedback. I removed questions that wouldn’t serve actionable insights. When I reshared a shorter, 10-question survey, it passed 200 responses in one week,” Bump shares.

Tip 5. Gamify your survey.

Make it fun! Brands have started turning surveys into eye candy with entertaining interfaces so they’re enjoyable to interact with.

Your respondents could unlock micro incentives as they answer more questions. You can word your questions in a fun and exciting way so it feels more like a BuzzFeed quiz. Someone saw the opportunity to make surveys into entertainment, and your imagination — well, and your budget — is the limit!

Your Turn to Boost Survey Completion Rates

Now, it’s time to start surveying. Remember to keep your user at the heart of the experience. Value your respondents’ time, and they’re more likely to give you compelling information. Creating short, fun-to-take surveys can also boost your completion rates.

Editor’s note: This post was originally published in December 2010 and has been updated for comprehensiveness.

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MARKETING

Take back your ROI by owning your data

Published

3 days ago

November 30, 2023

Entireweb News Bot

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

Click here to view more MarTech webinars.

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About the author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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