If you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay...
If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the...
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into...
Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign...
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread...
Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show...
Google has made significant improvements to Bard, its exploratory AI chatbot, by connecting it to Google’s collection of applications and services. The goal is to allow...
Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the...
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In...
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through...
