Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that...
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re...
Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick...
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes...
Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a...
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need...
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot...
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice....
For us B2B marketers, it’s time to reassess everything. Our tech tools are light years from where they were a few years ago. Old strategies aren’t...
Having your name on the cover of a book is a dream come true for most people. They want the increase in authority that being an...