Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself...
Your office space management concerns will not end once you install a new space management software. But implementing it well will bring you a step...
Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of...
There’s something every single company needs to operate, regardless of the industry or product, and that’s people.
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if...
While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment....
Predictive analytics can determine future performance based on current and historical data. Every task involves some amount of risk, and companies focus on managing these...
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before,...
Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual...
As a sales manager, you know the importance of documentation. It improves the quality of the work and ensures that there isn’t any confusion over processes....