SEARCHENGINES
Larry Brauner On Growth Marketing, Reputation Management, Reviews, Ads & More

Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together. Larry started off as a data analysts, then went into market research and then worked for IDT. It was while at IDT that he became fascinated by internet marketing, so left that job and got into search marketing and has not looked back. He said there was very little overlap between his earlier job and his new job.
We talked about tons and tons of topics but in part one, we specifically spoke about:
- Larry Brauner Professional History (1:26)
- Brand vs Growth Marketing (5:17)
- Reputation Management & Online Image Reviews (8:20)
- Leveraging Affiliate Sites (11:31)
- Acceptance of Paid Ads (13:45)
More to come soon from Larry, so make sure to subscribe on your favorite platform.
You can learn more about Larry Brauner on LinkedIn.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
Source: www.seroundtable.com
SEARCHENGINES
Google Updates Crawl Stats Report Help Documentation

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.
You can see this crawl stats help document here and the changes were summed up very nicely by Brodie Clark on Twitter who said:
- Note about robots.txt 404ing (can crawl any URL)
- Using a 12hr – 30 day timeframe for fetching
- Details about homepage usage
He posted the document before and after changes as well:
Brodie wrote, “Heads-up: Google just added some interesting clarifications to their Crawl Stats Report doc.” Nice catch Brodie!
Forum discussion at Twitter.
Source: www.seroundtable.com
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