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Larry Brauner On Growth Marketing, Reputation Management, Reviews, Ads & More

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Larry Brauner

Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together. Larry started off as a data analysts, then went into market research and then worked for IDT. It was while at IDT that he became fascinated by internet marketing, so left that job and got into search marketing and has not looked back. He said there was very little overlap between his earlier job and his new job.

We talked about tons and tons of topics but in part one, we specifically spoke about:

  • Larry Brauner Professional History (1:26)
  • Brand vs Growth Marketing (5:17)
  • Reputation Management & Online Image Reviews (8:20)
  • Leveraging Affiliate Sites (11:31)
  • Acceptance of Paid Ads (13:45)

More to come soon from Larry, so make sure to subscribe on your favorite platform.

You can learn more about Larry Brauner on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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SEOs Trust YMYL Content Less If It Is AI-Generated

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Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



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