Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers...
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball...
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not yet...
One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve...
Which social media platform will your business be focusing on in 2022? TikTok is the app of the moment, though likely not a fit for all...
Which social media platform will your business be focusing on in 2022? TikTok is the app of the moment, though likely not a fit for all...
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing...
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based...
For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how...