Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will...
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings...
Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy,...
The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the...
Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important...
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising...
How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought...
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As...
We’ve all heard the call for ‘authenticity’ in content marketing, but do we really understand what authenticity means – and how to authentically use it? Cavendish...
Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments....
