Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second...
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You already recognize the value of using content to attract new prospects and retain loyal customers. And, like most of us, you’ve probably built your content...
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with...
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing...
The truth is, keeping up with marketing trends could be a full-time job.
With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to...
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems...
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days...
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and...