In today’s digital world, consumers demand that enterprises release mobile app features faster and developers are facing challenging times to keep up with the expectations of...
Dell Technologies Inc. today revealed it has quietly acquired Cloudify Ltd., which sells cloud orchestration tools for enterprises. Cloudify’s offerings are used by cloud architects and DevOps...
Five years ago, it seemed like customer journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has...
Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research...
Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of...
Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on...
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing...
Data exists everywhere! We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a...
Data exists everywhere! We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a...
Marketing orchestration is the process of bringing harmony between the many fronts of your marketing strategy. Every once in a while, you should consider stepping back...