Once bogged down by slow methods, excessive paperwork, and reliance on past outcomes, procurement needs to be better suited for the rapid pace of modern business....
Last month, LinkedIn launched ‘predictive audiences’, an AI-based feature that the social giant says will unlock new modes of targeting. Space & Time’s Helena Taylor thinks...
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your...
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and...
Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay...
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign,...
Predictive analytics can determine future performance based on current and historical data. Every task involves some amount of risk, and companies focus on managing these...
Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict...
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side....
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving...