The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel...
An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with...
Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding...
I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool –...
Meta has shared some new insights into its ongoing efforts to combat coordinated misinformation networks operating across its platforms, which became a major focus for the...
Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost...
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.