B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and...
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for...
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do...
